High-Quality, Value-Driven Social Media Services
From painter Facebook ads to TikTok mastery, you’re in good hands with Painter Marketing Pros
84% of the adult population regularly uses social media, so these platforms provide the perfect opportunity to generate leads and sales.
At Painter Marketing Pros, we use organic and paid social media as part of an overall winning marketing strategy. As of 2022, it’s estimated that it now takes 15-21 touchpoints to close a sale (up from 5-7 in years past), so having multiple avenues to reach potential clients is more important than ever.
While social media can be used in countless ways to build a business, we’ve found it is incredibly effective for retargeting, which is when you show ads to people who have already visited your website or interacted with your social media posts.
How Social Media for Painting Contractors Can Help Your Business
Connect with customers on their social media platform of choice
Use social media as part of a full marketing funnel
Get clicks to your website at a lower cost than Google PPC ads
Build a relationship with prospects by providing them with valuable content
Stay top of mind for your painting services by posting regularly
Improve SEO efforts by being more places online
Build trust with your target audience
Scale your efforts up or down to achieve your goals or stay within your marketing budget
While most of our painting clients choose to start with Facebook ads, we have successfully run social media ads across all of the major social media platforms, including TikTok! Contact us to figure out the best place to start.
How It Works
We have a proven step-by-step process to grow your painting business through social media.
Social media is a constantly changing field, and it’s a full-time job staying on top of trends and best practices. If you blink, you could miss something. Luckily, we have an entire team dedicated to making sure our painting company clients rise to the top.
Our five-step process goes like this:
Develop a winning strategy. We start by determining your objectives and getting a lay of the competitive landscape. Armed with this data and our years of experience in the painting industry, we define a plan that’s designed to drive success.
Build a content calendar. A lot of painting companies (including most of your competitors) post inconsistently and carelessly, with the mindset of, “let’s throw spaghetti at the wall and see what sticks.” It turns out that nothing really sticks.
To be successful on social media, you need a systematic plan. That’s where Painter Marketing Pros comes in. We create content calendars that attract new customers with minimal effort on your part.
Create awesome ad campaigns. We’ve been doing this for a while, and we only work with painting companies. Therefore, we know what works, what doesn’t, and how to optimize your budget and internal resources for maximum results.
Painting companies that work with us get more engagement, more leads, and more sales. No more posts that no one likes except your mom.
Leverage partnerships. Whether it’s working with influencers or getting press, you can get faster results by amplifying your message. We work with you to determine the best approach to get your name known by the community.
Track and optimize. We measure KPIs (key performance indicators) daily to monitor and optimize your social media ad performance. Your dedicated account manager will drive the overall strategy to ensure that your organic content and ad campaigns are performing as expected – or better.
Organic Social Media
Everyone’s talking about paid social media, but organic social media is still powerful.
For guaranteed reach across any social media platform, you’ll have to “pay to play,” but you can still leverage organic social media to gain new customers, promote quality content, and get valuable insights about your target audience.
As a reminder, organic social media consists of content that you post on your profile or newsfeed without putting an advertising or promotional budget behind it. This content nurtures existing relationships while simultaneously establishing your brand.
As part of Painter Marketing Pros’ social media marketing strategies, we recommend the following types of organic posts:
Before and after photos
Project galleries
Time-lapse videos
DIY advice
Trend reports
Reviews and testimonials
Curated content
Memes (everyone loves humor)
Sweepstakes and giveaway
These topics are just the tip of the iceberg. Depending on your goals and internal content creation capabilities, we develop customized organic social media strategies that complement your paid social media ads.
Social Media Channels that Grow Your Painting Business
Not sure where to start? We help you identify the place to be.
It’s not unusual for painting companies to make the mistake of thinking they have to be everywhere at once. As a result, they find themselves spread way too thin.
While it’s a good idea to have an account on as many platforms as possible, you don’t necessarily need to be present on all of them, especially if you’re creating organic content. The secret is doubling down on the platforms where your ideal customer is most likely to be.
Our recommendation is to create an account on each of the below social media platforms for SEO benefits, and then choose between one and three channels to post consistently.
The following social media platforms are where we most often run ads for our painting companies:
Facebook
Instagram
Pinterest
Houzz
YouTube
TikTok
Note that you can create ads on each of these channels, even if you don’t have much (or any) organic content. To ensure that your budget isn’t wasted, we advise you on an effective marketing mix.
Have You Considered Social Media Marketing
for Your Painting Company?
Blog & News
The Painter Marketing Playbook
Guest Interview: Brandon Lewis – PMP-APPC 2024 Winter Work Webinar
Guest Interview: Michal Cheney – PCA Women in Paint
