Why Painting Companies Need Google Ads
We leverage precise targeting, custom landing pages, and a decade of expertise to yield positive results.
Google Ads is a type of PPC (pay-per-click) campaign that allows advertisers to place advertisements across the Internet, including Google search results, blog posts, YouTube videos, and mobile applications.
This form of advertising is especially beneficial to painting companies because you can reach anyone looking for your services at the exact time that they need them. Instead of throwing dollars away on newspaper and magazine ads or expensive television advertisements, you can set your own budget with Google Ads.
You decide how much you want to pay to acquire a paint job, and we’ll do the rest.
Reasons to Choose Google Ads for Painting Contractors:
Get an influx of new and qualified leads and customers – fast
Track advertising spend to the penny to see what’s working
Build brand awareness in your local community
Connect with prospects looking for exactly what you provide
Retarget past website visitors to remind them of your services
Scale your budget up or down, depending on your goals
Show up at the top of the search engines without having to wait for SEO to take effect
When Google Ads are done right, painting companies can realize a highly profitable return on investment (ROI). The ability to customize every element of a Google ad campaign, from the ad copy to the location targeting, means that you can pick and choose the types of leads you want to acquire and decide how much you want to pay for them.
How It Works
We do all the heavy lifting – you get to watch the leads roll in on autopilot.
If you’ve never run Google Ads before (or you worked with another agency that didn’t do things quite right), we’ll walk you through what it looks like to work with Painter Marketing Pros for Google Ads services.
Here’s how it works:
Campaign setup: Running Google Ads right requires strategic planning and know-how from day one. We set up your campaigns using an ideal blend of keywords, bidding strategies, and the bells and whistles that make the difference between ho-hum and stellar performance.
Dedicated account management: You’ll have a dedicated account manager with years of experience and up-to-date Google Ads certifications to oversee your account and keep you in the loop.
Landing page development: Even the best ads can fall flat if they take leads to a page that is unprofessional or doesn’t speak to their needs. We design and deploy high-converting landing pages to ensure success every step of the way.
Lead tracking: You’ll always know where the phone calls, form submissions, and emails are coming from when they’ve been generated by a Google Ads campaign. These insights allow us to make adjustments and continue to improve performance.
Continuous optimization: As long as we are working together, we will continue to improve your lead volume, cost per lead, and other key metrics. We are constantly testing, tweaking, and evolving.
Because we only work with painting companies, we have industry knowledge that generalist marketing agencies lack. We hit the ground running and work quickly, so you get a winning campaign that delivers results in record time.
Why Google Ads are Different than Other Marketing Strategies
Let’s explore the magic of intent-based advertising.
Google Ads is different than any other type of advertising out there.
Here’s why: While other platforms interrupt people with advertisements, the people who see your painting ads via Google Ads are actively searching for your service.
You’ve already seen this in action for your entire life. You’re watching a television program, and a commercial break interrupts the episode, trying to sell you something. You’re scrolling through social media, and you see a sponsored ad. You’re listening to your favorite morning show antics on the radio, and yep, there’s bound to be an ad.
The difference with Google Ads is that someone is looking for a painting company, and when they see your ad, it’s because they want what you have to offer. Right now!
Being able to target specific buying behaviors through intent-based advertising is something that makes Google Ads the most powerful form of advertising on the planet.
But wait, there’s more…
Only Pay for Traffic, Not Impressions
No more writing big checks and throwing them into an abyss. With Google Ads, you only pay when someone clicks on your ad.
We weren’t kidding when we said that Google Ads is powerful. The intent-based aspect of the platform and the advanced targeting features give you more control over your budget and performance.
When you work with the expert team at Painter Marketing Pros, you’ll be poised to dominate the competition without spending a fortune. You get digital marketing experts with painting industry-specific experience.
Your ad campaign will have the top keywords that perform, so we start there and optimize for the best results
Headlines and ad copy are relentlessly tested to continue on a path of improvement to drive more qualified leads at a lower cost per lead
We build custom audiences that are more likely to convert
Bidding strategies get optimized based on times of day and days of the week
We keep an eye on click-through rates and quality scores to ensure peak performance at all times
Your landing pages are designed to wow audiences and get results
To protect our clients, we only work with one painting company per region. Contact us to find out if your area is available.
Would You Like to Hear About Our Service
for Google Ads?
Blog & News
The Painter Marketing Playbook
Guest Interview: Brandon Lewis – PMP-APPC 2024 Winter Work Webinar
Guest Interview: Michal Cheney – PCA Women in Paint
