Direct Mail Makes a Comeback
Stand out from the competition by adding another channel to your marketing mix.
In today’s digital world, marketers seem to have forgotten about the power of direct mail. It might not be “sexy,” but direct mail is one of the most cost-effective ways to reach an audience. Everyone has a mailbox, but not everyone has social media, email, or reads blog posts. A direct mail campaign is the only way to get 100% reach of your ideal customers.
When combined with other digital strategies, direct mail can be a game-changer for your painting business.
Why You Should Use Direct Mail Marketing for Painting Contractors
Low cost, high potential returns
Complements digital marketing strategies
Advanced targeting options are available
Customize the campaign and offering to suit your business
Stand out from companies that are digital-only
Connect with your audience on a more personal level
Boost brand awareness
Let’s not overlook the tangible element of direct mail. Unlike an Instagram post or ad that is forgotten as soon as your prospect scrolls up, direct mail is more memorable because it’s physical. Your prospect will hold the item in their hand as they sort through their mail. If your offer resonates with them, they might stick the postcard or coupon on their refrigerator or tuck it into their purse or wallet.
A single piece of mail can be seen and touched dozens of times!
How It Works
An award-winning, experienced team creates direct mail campaigns that turn strangers into repeat customers.
At Painter Marketing Pros, we’ve been doing direct mail for painting professionals for a long time, so we know what works and why.
From start to finish, we handle every aspect of implementing a successful direct mail campaign.
Design: From simple (yet stunning) postcards to elaborate attention-grabbing masterpieces, there’s no limit to what we can create. The possibilities are indeed endless! Further, we customize mailers for each recipient and include tracking capabilities to measure ROI (return on investment).
Print: You never get a second chance to make a first impression, so we use premium printing machinery and ink to ensure that your prospects are wowed before they even pick up the phone (or scan a QR code).
Mail: We handle every element of a direct mail campaign for you, including executing the mailing. We keep you in the loop at every step of the campaign, but you’ll also know that your direct mail campaign has been sent when your phone starts ringing.
If you’ve been looking for a creative way to give your painting business an unfair advantage, you’ve found it. Contact us today to find out how much you could profit from a direct mail campaign.
Fusion Marketing Systems
Benefit by collaborating with complementary businesses to grow at scale.
Have you ever wanted to reach prospects that were currently in the market to schedule a painting job? It turns out there are several proven tactics that allow you to exclusively target people ready to schedule a job with you – they just need to know you exist!
We call this system “fusion marketing systems,” and it involves cross-promotional messaging with other professionals that are targeting the same audience. For example, if someone is buying a house, they will likely need cable services, so real estate agents can co-market with cable providers. The same is true for painting professionals.
Our fusion marketing system consists of a network of real estate agents, property managers, and other contractors to refer business your way as a result of our direct mail efforts on your behalf.
Direct Mail Gets a Facelift
When you combine good, old-fashioned direct mail with modern marketing, you get something really special!
It used to be that direct mail was sent on grainy photocopied letters or cheesy postcards. Those days are gone, and today’s direct mail has a ton of modern bells and whistles to make it even more effective.
For example, direct mail items can include custom links and QR codes that merge the digital world with the physical world. These links and QR codes also help with tracking.
Printing has also come a long way during the past couple of decades. Now, for a relatively low cost, companies can create bespoke three-dimensional mailers. From pop-up model homes to glossy images of before and after photos, mail recipients can enjoy a tactile experience that’s missing from the digital environment.
The Power of the Postcard
A single piece of cardstock can revolutionize your painting business.
Whether your direct mail campaign targets past or new customers, a postcard that speaks to your audience’s needs can bring in a flood of revenue for pennies on the dollar.
We take a comprehensive view of your company, your competition, and your local area to determine a direct mail schedule that will consistently deliver.
Our highest-performing postcard campaigns have included the following:
Monthly mailings to past customers
Collaborative mailings with complementary businesses
Mailings to residents near a current job site
Referral campaigns
Money or percentage-off campaigns
Seasonal offers
Tips and other resources
Why Savvy Marketers Choose Direct Mail
The numbers are in. 73% of consumers prefer direct mail.
It used to be that direct mail was “junk” mail, but that perception has recently shifted. With fewer companies sending direct mail pieces, this medium has become a novelty. In fact, your prospects will appreciate receiving something thoughtful in the mail, especially if it provides a benefit.
For example, consider a direct mail item that lists the color trends for the coming year and includes some paint swatches (or even paint samples) that your prospects can test. This touchpoint is significantly more impactful than seeing something digital on a screen. Again, as the world goes digital, your prospects will appreciate going back to basics and being able to hold something related to your painting services in their hands.
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