Direct Mail Makes a Comeback
Stand out from the competition by adding another channel to your marketing mix.
In today’s digital world, marketers seem to have forgotten about the power of direct mail. It might not be “sexy,” but direct mail is one of the most cost-effective ways to reach an audience. Everyone has a mailbox, but not everyone has social media, email, or reads blog posts. A direct mail campaign is the only way to get 100% reach of your ideal customers.
When combined with other digital strategies, direct mail can be a game-changer for your painting business.
Why You Should Use Direct Mail Marketing for Painting Contractors
Low cost, high potential returns
Complements digital marketing strategies
Advanced targeting options are available
Customize the campaign and offering to suit your business
Stand out from companies that are digital-only
Connect with your audience on a more personal level
Boost brand awareness
Let’s not overlook the tangible element of direct mail. Unlike an Instagram post or ad that is forgotten as soon as your prospect scrolls up, direct mail is more memorable because it’s physical. Your prospect will hold the item in their hand as they sort through their mail. If your offer resonates with them, they might stick the postcard or coupon on their refrigerator or tuck it into their purse or wallet.
A single piece of mail can be seen and touched dozens of times!
Fusion Marketing Systems
Benefit by collaborating with complementary businesses to grow at scale.
Have you ever wanted to reach prospects that were currently in the market to schedule a painting job? It turns out there are several proven tactics that allow you to exclusively target people ready to schedule a job with you – they just need to know you exist!
We call this system “fusion marketing systems,” and it involves cross-promotional messaging with other professionals that are targeting the same audience. For example, if someone is buying a house, they will likely need cable services, so real estate agents can co-market with cable providers. The same is true for painting professionals.
Our fusion marketing system consists of a network of real estate agents, property managers, and other contractors to refer business your way as a result of our direct mail efforts on your behalf.
The Power of the Postcard
A single piece of cardstock can revolutionize your painting business.
Whether your direct mail campaign targets past or new customers, a postcard that speaks to your audience’s needs can bring in a flood of revenue for pennies on the dollar.
We take a comprehensive view of your company, your competition, and your local area to determine a direct mail schedule that will consistently deliver.
Our highest-performing postcard campaigns have included the following:
Monthly mailings to past customers
Collaborative mailings with complementary businesses
Mailings to residents near a current job site
Money or percentage-off campaigns
Tips and other resources