Google My Business is now Google Business Profile
New features give you the tools to move ahead of the competition.
Google is constantly changing the rules, and Google My Business (GMB for short) is now called Google Business Profile. The change hasn’t been widely publicized, so you might still see references to Google My Business optimization.
Because business owners, and even industry experts, still use terms like Google My Business and GMB, you’ll sometimes hear us use these terms, too.
No matter what you call it, Painter Marketing Pros helps painting companies have a Google Business Profile that takes your online presence to the next level.
Why You Should Optimize Your Google Business Profile
Rank higher on Google
Get more local clients
Increase traffic by as much as 7x
Boost credibility and brand awareness
Create a favorable impression of your painting business
Make it easier to find your business on the map
Encourage customers to message you directly from Google
Allow your business information to be easily accessible directly from a Google search
Not sure why an optimized GMB listing is important?
According to Google, a well-optimized profile is a significant factor in determining which businesses show up in the Google Maps 3-Pack.
For local businesses, the Google Maps 3-Pack is the most coveted place to be online. The top three spots that show up here are responsible for more than one-third of Internet clicks. Imagine how many more leads you’ll get when you earn a spot in the 3-Pack!
How It Works
We have a systematic process to make your GMB Listing the best in the business.
Painting companies have been relying on our expertise for more than a decade to get their businesses to the top of the search engines, including winning strategies that optimize their GMB Listings.
Our five-step process includes the following:
Gather location details: We do a deep dive into your business to find out every piece of relevant information that should be included in your profile. This step doesn’t take long (we’ll be done in less than an hour), but it’s a powerful first step.
Audit your current listing: If you already have a Google Business Profile, we’ll do a thorough audit to see what’s working and identify areas for improvement. We share this data with you so that you know where you stand.
Create an action plan: You’ll meet with your account manager to map out the exact steps you need to have the perfect profile that moves you into the 3-Pack.
Optimize your listing: After finalizing the action plan, we get to work! We tick off every item on the checklist and keep you in the loop. With full transparency, you can see how things are working.
Get game-changing results: With a well-optimized Google Business Profile, your website will rank higher in search results, and you’ll see a rise in the number of clicks, calls, and leads within 30 to 90 days.
Best Practices for GMB Optimization
We take a detail-oriented approach to make sure it’s done right.
The required elements for success include:
A local phone number that’s consistent across all of your digital properties
Google call tracking (referred to as “call history”)
Listing of the proper painting service categories
A description of your painting service offering
High-quality, professional images
A Google My Business posting schedule with consistent posting activity
Responses to customer Q&As
Positive customer reviews
Social media links
A well-optimized website that reflects your business’s quality
We follow Google-recommended best practices, which helps your website rank higher. The process also involves avoiding falling into Google’s penalty traps, which will suppress your rankings. By following Google’s long set of rules, we are able to get results for our clients without running afoul of Google.
What If I Don’t Have a Google Business Profile Yet?
No problem! We can set you up for success from day one!
If you don’t have a Google Business Profile yet, we’ll create one for you, get it verified, and set it up the right way.
Starting from scratch is an incredible opportunity, and you can begin to see results quickly when you go from not having a Google Business Profile to having one that is optimized to perfection. Because we have set up hundreds of profiles from scratch, we work quickly and implement best practices that help you stand out from the crowd.
The goal is to ensure your painting company business shows up prominently when clients are looking for a local painting business. Getting found online is the first step. The next step is to put your best foot forward so that when people do find you, they are already pre-sold on hiring your painting business.
What’s Included in Google My Business Optimization Service?
We’re a full-service agency, and that includes full-service GMB optimization.
We’re a full-service agency, and that includes full-service GMB optimization.
Did you know that 94% of the calls a local business receives during weekdays come from a Google Business Profile. This means that if you don’t have an optimized profile, you’re missing out on the bulk of potential calls.
Our GMB optimization service includes identifying the strength of your current profile and taking strategic action to ensure your profile reflects the quality of the painting services you provide.
This includes gathering and posting a gallery of pictures from your most successful projects. Many businesses, including painters, overlook this vital step. While reviews tell the story about what it’s like to work with your painting company, pictures show the story.
You’d be surprised how few painting companies think to post pictures on their profiles. This marketing strategy alone can move the needle, and when we combine photos with other best practices, your business has the potential to grow significantly.