Why Content Should Be Part of a Painting Contractor Marketing Plan
Content is king, and you’re on the throne.
The question of why you should be focused on creating quality content can be answered in one word: growth.
Content, including (but not limited to) blogs, social media posts, and e-books, provides value to your target market. Before deciding which local painting company to work with, your prospects are likely doing some initial research.
According to consumer behavior studies, 81% of people head to the Internet before making a major purchase decision, and that includes selecting a painting contractor. Knowing that people are looking for companies like yours online, how do you get found? How do you stand out?
By having a bank of content, you can demonstrate your knowledge and skillset in advance. Plus, great content helps your SEO efforts, pushing you closer to the top of Google search results.
Advantages of Content Marketing for Painting Contractors
Improve SEO (search engine optimization) efforts
Create relationships with prospects before they book a painting job
Build brand awareness and credibility in the painting industry
Own valuable digital assets that can be shared and repurposed across the Internet
Complement other parts of your digital marketing strategy, improving ROI
Become the go-to thought leader for all things painting
Generate new leads on autopilot
Not a content creator? No problem! That’s where we come in.
At Painter Marketing Pros, we have over a decade of creating bespoke content for our painting industry clients. We customize everything to suit your brand voice and services, bringing you qualified leads quickly and efficiently.
How It Works
We take a scientific approach to content creation to move your painting company forward.
When you work with Painter Marketing Pros for fresh content, you get a systematized process that accomplishes your goals, and then some.
Strategy Development: The first step in any successful content marketing plan is to define objectives and create a road map to get there. From research to content planning, we create an organized strategy designed to boost sales.
Marketing Research: We already know the painting industry well – it’s all we do, after all. However, we also recognize that every business and region is different. Therefore, we spend some time in this early stage understanding your target market, unique selling propositions, and the competition. We learn your business inside out.
Content Creation: Now comes the fun part – creating content! We can do this for you 100% in-house or work with you collaboratively to get everything done. When it comes to copywriting, we are hands down the best in the industry, so we tend to lead this charge and consult with you for images and other creative assets that make your content pop.
Content Distribution: The best content in the world does nothing for your painting business if no one sees it. We devise a content distribution strategy that puts your content front and center in front of the right people. From search engine optimization to social media, your content is going to get eyeballs.
Analytics and Reporting: Each month, you get insights into how well your content has performed. You’ll know who saw it, how many people clicked, and which pieces of content generate the most leads.
Ongoing Optimization: Armed with data from monthly reports, we make recommendations to double down on what’s working, pivot away from what’s not, and find new avenues and opportunities for growth.
Even if all you start with is a blog, you can increase your search engine rankings by 434%. Ready to get more traffic and leads? Let’s talk!
Content Marketing and SEO
These two go together like peanut butter and jelly.
Every business wants to reach the elusive top spot on Google, especially for the most relevant keywords that their ideal customers are searching for.
SEO is a long-term strategy that requires the coordination of several moving parts. When companies commit to SEO and continue to do the hard work, they can find that their results become cumulative. The more you put into your SEO efforts, and the longer you do it for, the higher your website will appear in search results.
Content marketing is an integral part of any successful SEO strategy because it provides Google with the signals it needs to know that your website is the real deal. When you have well-written content on your website, here’s what Google thinks:
You have helpful content that helps Internet searchers find what they need
Visitors stay on your site longer reading your content, so your site must be good
Visitors are clicking around and reading multiple pieces of content, so your content is engaging and helpful
Visitors are coming from multiple locations across the Internet, which means other websites have linked to you because they think you’re good, too
Quality content allows your website to get found for vital keywords, and once visitors are there, they’re more likely to be satisfied with the information you provide. When they stick around, this reinforces to Google that your painting company website deserves to be in the top spot.
Award-Winning Content
Your content should be fun to read – not like watching paint dry.
As a full-service digital marketing agency, we can create or assist you with creating the following:
Blog posts
Guest blogs
Press releases
Social media content
Email newsletters
E-books
Videos and video scripts
Infographics
Before you write or publish a single piece of content, get in touch with our expert content marketing team. We will develop a content marketing plan for you that optimizes your resources, so you don’t waste time and money cranking out content that no one reads.
If you want your content to be an asset to your business that results in more money in your pocket, contact us. We can make that happen.
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