Protect Your Most Important Asset
Your reputation is worth its weight in gold.
You work hard to be the best at what you do, from wowing clients with bespoke painting projects to best-in-class customer service. If you don’t have a massive collection of positive reviews from clients singing your praises, you’re missing out on new business.
Given that 97% of people go online to look for local services, what other people say about your business matters. At Painter Marketing Pros, we have a system that helps you get more five-star reviews so that you can grow your business and become the preferred painting company in your area.
Why Use Reputation Management for Painting Contractors?
Get new 5-star reviews regularly on autopilot
Appear prominently on Google and the other search engines
Leverage positive reviews across social media, ads, and your website
Build trust in the local community
Win new clients who are attracted to the best of the best
Have more control over what others say about you online
In a nutshell, reputation management involves monitoring what others say about you online and taking a proactive approach to putting your best foot forward online. When reputation management is done right, happy customers will be more likely to sing your praises, and the rare unhappy client will have their issues addressed right away to prevent tarnishing your name.
How It Works
A strategic and proactive approach makes a world of difference.
Your business deserves a champion in its corner to protect everything you’ve built. One bad review can impact your bottom line, especially if you don’t take further action to minimize the damage. At Painter Marketing Pros, we have a multi-step process to ensure that your reputation stays intact and improves over time.
Monitoring: There are a lot of places people can talk about you online. Review platforms like Yelp, Google, and Angi are heavily indexed by search engines, and people searching for a painting company are bound to see these reviews. Social media is another place someone can turn to leave a review or talk positively or negatively about your business.
The Internet is a big place, but we have the right tools to monitor everything that’s said about your painting company online.
Timely responses: We recommend responding to both good and bad reviews. Responding is an opportunity to show that you genuinely care about what your clients say. A heartfelt thank you for a positive review demonstrates gratitude.
Further, an apology and an offer to make things right in response to a negative review shows that your human and mistakes happen. The difference is that you are willing to own your mistakes and fix any issues, which will ultimately benefit your online reputation.
Review amplification: Positive reviews become a valuable digital asset that can be shared across multiple platforms. At a minimum, you can publish positive reviews on your website, put them in email campaigns, and share them on social media.
If you are running social media ads, you can also use positive reviews in your campaigns.
Control: While there’s no way to eliminate negative reviews from happening, we have tactics that drastically reduce the possibility of a negative review being published.
Our tactics are completely white hat, and they give you the opportunity to address a dissatisfied client before they share their opinion with the world.
Painting companies that work with us for reputation management services see quick and significant improvement in a variety of metrics, including the number of 5-star reviews, search engine rankings, website traffic, and lead volume.
More Positive Reviews (And Few, If Any, Negative Reviews)
We’ve figured out how to prevent a negative review from hurting your business.
No matter how amazing you are, there will always be someone who is impossible to please. Even more frustrating is that people are more likely to share their experiences when they’re unhappy, not when they’re satisfied.
Before waiting for this unhappy customer to blast your reputation everywhere on the Internet, there’s a way to intercept these bad reviews before they get published. The process goes something like this:
Request feedback from clients through an automated email or text message.
If the client is happy, the link will take them to a review platform to write a positive review.
If the client is unhappy, the link will direct them to a complaint form, where they can vent their frustration.
That complaint form goes to you or your customer service team to address and resolve the issue.
While this system can’t guarantee zero negative reviews in the future, we’ve found that this approach is effective in generating a high volume of positive reviews while preventing the publication of a significant number of negative experiences.
Why Reputation Management Is More Important Than Ever
Managing your online reputation should be integral to your digital marketing strategy.
Word of mouth has always been one of the most valuable forms of marketing, and the Internet has increased this value exponentially.
With the good, however, also comes the bad.
For example, you have probably heard the statistic that unhappy people tell an average of ten people about their experience, and happy people only tell five people. As a result, unhappy customers are able to have a more significant impact on your business.
When you add the Internet to this equation, an unhappy customer can have massive reach, and their opinion remains visible for anyone with a smartphone or computer to see. Depending on the size of your market, this could be thousands to millions of people!
Instead of being vulnerable to the effect of negative reviews, we look at the silver lining. Imagine the impact of dozens or hundreds of positive reviews on your business. Imagine how many people will see those reviews and call your business. This is the power of online reputation management.
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