Why Google Local Services Ads?
Generate unprecedented returns on your advertising by paying for leads, not clicks.
Imagine how quickly your painting company could grow if you were number one for any Google search. Google Local Service Ads provide this benefit, and more.
When someone in your local area is looking for a painting company and turns to Google, Google Local Search Ads (LSAs for short) appear at the top – before ads, maps, and organic search results.
Unlike other advertising platforms, with Google Local Service Ads, you pay per lead only, which is an extremely cost-effective way to execute a successful advertising strategy.
To ensure you put your best foot forward and get the most leads from Google LSAs, Painter Marketing Pros optimizes your ads for premium placement and maximum conversions.
Reasons to Choose Google Local Service Ads for Painting Contractors
Show up at the top of Google when people are looking for a painting company
Increase the number of calls and form submissions you receive monthly
Boost visibility in your local market
Attract the right customers to your business at the right time
Pay only for leads, not clicks (giving you a better return on investment)
Get exclusive (not shared) leads
Get the “Google-Guaranteed” seal of approval
With Google Local Service Ads, you get more control over your advertising placements and spending. For example, Google LSAs only show up for customers in your service area during your operating hours, and you don’t pay a dime unless the customer calls or messages you through the ad.
How It Works
Get a steady influx of high-quality leads for your painting business in three easy steps.
Painter Marketing Pros sets painting companies up to hit the ground running with Google LSAs. If you’re looking to get new leads fast and have a good follow-up system (we can help with that), you can revolutionize your business.
Step 1: Get Google Guaranteed. You need a Google green check mark to show up in the LSA area, and that begins with an application process that involves a business background check.
This step takes three to six weeks to complete, and we have some tips to help the process go more smoothly with minimum hiccups.
Step 2: Optimize Your Ads. We build your ads for peak performance, meaning the most leads at the lowest possible cost per lead. This step includes listing your services, hours of operation, phone number, and custom messaging.
One of the most influential factors is having positive reviews. At Painter Marketing Pros, we help painting companies with review collection and reputation management to help your business shine in this area.
Step 3: Follow up with Leads. To keep your top spot, you have to be responsive and follow up with leads quickly. Depending on your staffing and operations, we can create a solution that prevents qualified leads from falling through the cracks.
Google Local Service Ads are even better when combined with a local SEO strategy. If you want to paint the first page of Google with your branding, you need Google LSAs.
Be Number One on Google Every Time
Google Local Services Ads put you in the first position for the most relevant local searches.
Once you’re set up to run Google Local Service Ads, you can begin cashing in. There are, however, variables that can affect whether you can claim the top spot. At Painter Marketing Pros, we ensure success by optimizing the following:
Proximity settings: LSA placements prioritize businesses closest to the searcher.
Reviews: Both quality and quantity count. Our process involves generating a high number of positive reviews to help you rise to the number one position.
Response times: Google prioritizes businesses that respond quickly. We can create systems that allow you to reply to lead inquiries instantly.
Accurate information: By having accurate information (like your current hours), you’ll be in a better position to respond quickly and keep that prime real estate.
As you can see, you can get to number one on Google, but it’s not automatic. And, once you earn that top spot, it takes work to stay there. At Painter Marketing Pros, we help clients lock in premium placement for the long haul.
Local Service Ads vs. Search Ads
We’ll help you keep everything straight.
Google Ads are beneficial for capturing local prospects looking for a painting company. The primary difference between LSAs and Search ads is that with LSAs, you’re not paying for clicks. Instead, you only pay when you receive a qualified lead. You can even dispute and get credit for leads that are unqualified.
Currently, the average cost per lead is between $20 and $50, which may be below the cost of acquiring a lead through a Google ad campaign (depending on your location and other factors).
Perhaps the most winning feature of LSAs is that you show up above search ads, giving you maximum flexibility.
Customers feel more secure when they click on a Local Service Ad versus a Google Ad or organic search results. The reason is that Google allows customers who click on LSAs to request a refund if they’re unhappy with the work.
If a potential lead is on the fence about contacting you, this extra coat of security can give them the confidence to move forward because there’s no risk.
Are You Eligible for Google Local Service Ads?
Not every painting company can run Google Local Service Ads. Contact us, and we’ll give you the scoop.
There are restrictions to running LSAs. For example, not all regions of the United States have painters listed as a standalone category, and you can’t run LSAs in Canada. To find out if you’re eligible, reach out, and we’ll let you know.
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