Why Painting Companies Need Email Marketing
Email can grow your painting business and help you book more jobs without breaking the bank
92% of people use email to communicate, which is more than social media and online messaging apps. If you want to reach your audience at scale, stay top of mind, and be the go-to painting company in your area, email should be featured prominently in your marketing strategy.
From lead follow-up to providing valuable content to selling services, email is a multifunctional tool that savvy businesses use to grow their bottom line.
Email Marketing for Painting Contractors
Follow up with leads automatically
Build a database of interested prospects
Maintain relationships with leads and clients
Drip helpful content that builds trust
Guide prospects through a planned customer journey
Encourage referrals and upsells
Generate more five-star reviews
Close more leads
Reactivate former clients
Get maximum ROI with minimal effort
One of the reasons email is packed with so many benefits is that it can be customized for each person on your subscriber list. From personalization tactics like auto-populating first names in the subject line or body to segmenting prospects based on their interests, people will feel like you’re speaking directly to their needs.
As a result, when people hear from your business regularly and they like the content you provide, they’re more likely to choose your business when they need a painting company.
Email Fixes Leaky Buckets
Without follow-up, qualified leads slip through the cracks, costing you thousands.
Did you know that 46% of all Google searches are performed with the intent of finding a local business?
This statistic is powerful, but without proper follow-up, you will capture only a small portion of the revenue that comes from local searches. The reason is that prospects are doing research. They might be planning a project in advance and land on your site weeks or months before they’re ready to move forward.
Or, they might visit some of your competitors and begin comparing prices, service offerings, before and after pictures, and reviews.
By having a lead follow-up sequence in place through email, you have the potential to capture more of your interested site visitors. If they opt-in and agree to receive emails from you, you can continue to email them helpful information and offers until they’re ready to buy. Chances are, if you’ve been the one reaching out, you’re more likely to earn the business.
Email is known for delivering the highest ROI, averaging 4,400%. This means you can get $44 back for every $1 you spend.
The above stat about email ROI is not a secret, which has resulted in a lot of companies using email to win new clients. From fashion brands to home décor companies, businesses of all sizes send various email campaigns to leads and customers – sometimes multiple times per day!
To ensure that your campaigns work, we use proven best practices with a blend of testing that drives creativity and innovation. As a result, we can promise high deliverability rates by avoiding spam filters or annoying your subscribers.
When email is done right, your subscribers will be happy to hear from you and even happier they opened your message. Ready to see what you can accomplish with email marketing? Let’s talk!