Why Painting Companies Need Email Marketing
Email can grow your painting business and help you book more jobs without breaking the bank
92% of people use email to communicate, which is more than social media and online messaging apps. If you want to reach your audience at scale, stay top of mind, and be the go-to painting company in your area, email should be featured prominently in your marketing strategy.
From lead follow-up to providing valuable content to selling services, email is a multifunctional tool that savvy businesses use to grow their bottom line.
Email Marketing for Painting Contractors
Follow up with leads automatically
Build a database of interested prospects
Maintain relationships with leads and clients
Drip helpful content that builds trust
Guide prospects through a planned customer journey
Encourage referrals and upsells
Generate more five-star reviews
Close more leads
Reactivate former clients
Get maximum ROI with minimal effort
One of the reasons email is packed with so many benefits is that it can be customized for each person on your subscriber list. From personalization tactics like auto-populating first names in the subject line or body to segmenting prospects based on their interests, people will feel like you’re speaking directly to their needs.
As a result, when people hear from your business regularly and they like the content you provide, they’re more likely to choose your business when they need a painting company.
How It Works
Our email marketing for painting companies takes your business to the next level.
Painter Marketing Pros is a full-service digital agency providing ROI-positive email strategies and campaigns that elevate your business to new heights. Because we work exclusively with painting contractors, we’ve been able to develop a proven system that works for our clients.
Formulate a strategy: Every business is different, and the first step is to determine your goals and figure out how email fits into the plan. We design and execute broadcasts, automated campaigns, lead nurture sequences, and more.
Build an email list: Professional marketers are known for preaching “the money is in the list,” which is true (up to a point). We turn your website and other marketing platforms into an email collection machine. Once you have someone’s email address, you can continue to market and sell to them.
Create custom content: Your painting company has unique selling propositions, offers, promotions, and skills. We build a content calendar that highlights your talents to drive more conversions.
Design professional templates: Every email you send should be consistent with your brand and reflect your quality. Our email newsletter templates are the best in the business.
Track results: We test, iterate, and improve so that you can achieve greater levels of success. For each campaign, you’ll know delivery rates, open and click-through rates, and other metrics that lead to revenue.
We believe in using email as a supplement to a complete marketing strategy. By driving more traffic to your website through SEO, social media, and advertising, you’ll grow your email list. Having an email list is incredibly valuable because it’s like having a bank of interested prospects at your fingertips.
Email Fixes Leaky Buckets
Without follow-up, qualified leads slip through the cracks, costing you thousands.
Did you know that 46% of all Google searches are performed with the intent of finding a local business?
This statistic is powerful, but without proper follow-up, you will capture only a small portion of the revenue that comes from local searches. The reason is that prospects are doing research. They might be planning a project in advance and land on your site weeks or months before they’re ready to move forward.
Or, they might visit some of your competitors and begin comparing prices, service offerings, before and after pictures, and reviews.
By having a lead follow-up sequence in place through email, you have the potential to capture more of your interested site visitors. If they opt-in and agree to receive emails from you, you can continue to email them helpful information and offers until they’re ready to buy. Chances are, if you’ve been the one reaching out, you’re more likely to earn the business.
Custom Email Campaigns that Convert Leads to Customers
Content doesn’t have to be limited to blog posts. Email is another way to deliver valuable info
Painter Marketing Pros creates custom email campaigns based on various phases of the customer journey. Some of our most popular, revenue-driving campaigns have leveraged the following topics:
Holiday offers and specials
Tips and trends
Before and after photos
DIY content
Unique services offered
Sweepstakes and giveaways
We plan these campaigns meticulously and set them up to run on autopilot. This means you don’t have to do any heavy lifting. Sit back, relax, and let your winning email strategy bring in a steady stream of new clients.
ROI-Positive Campaigns
Email is known for delivering the highest ROI, averaging 4,400%. This means you can get $44 back for every $1 you spend.
The above stat about email ROI is not a secret, which has resulted in a lot of companies using email to win new clients. From fashion brands to home décor companies, businesses of all sizes send various email campaigns to leads and customers – sometimes multiple times per day!
To ensure that your campaigns work, we use proven best practices with a blend of testing that drives creativity and innovation. As a result, we can promise high deliverability rates by avoiding spam filters or annoying your subscribers.
When email is done right, your subscribers will be happy to hear from you and even happier they opened your message. Ready to see what you can accomplish with email marketing? Let’s talk!
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