As a painting business owner, finding effective ways to reach new customers is a must. Since most people nowadays use online search engines like Google to find local businesses, products, and services, developing a professional-grade website for your company is highly beneficial. Yet, it can still be tricky getting your site and landing pages in front of your target audiences.

Understanding SEO best practices and SEO ranking factors for Google and other search engines will help you gain more attention online. With a robust online presence, your website will generate leads from web traffic to your painting site.

Consider the valuable details below to learn which Google ranking factors increase website visitors and generate business leads.

Importance of Search Engine Rankings

The purpose of your site is to provide online visitors with valuable details about your business. A high-performing website that correctly utilizes search engine optimization (SEO) encourages guests to seek your services and become paying customers.

Having an attractive and informative website is a ranking factor, which helps the Google algorithm determine the web page’s validity, credibility, and relevance. Ranking factors are a part of every SEO strategy because they decide whether a business site shows up at the top of a search results page or remains hidden at the bottom.

People tend to view the first search results page only when searching online. With a higher rank, you increase the odds of gaining people’s attention who seek painting services like yours.

Types of Google Ranking Factors

Did you know Google is the most-used search engine? Using SEO ranking factors that tailor to its algorithm is a practical strategy. Currently, the ranking algorithm considers more than 200 ranking factors to determine PageRank. Here are some essential components to consider if you want to improve your business website’s Google rankings.

1. Site and Web Page Speed

Slow website speeds can affect search rankings. When you have a website that loads pages slowly, visitors can quickly become impatient or view your business as unprofessional. If they leave before the page loads completely, which they are likely to do if the loading speed is an issue, your bounce rate, or the percentage of users who visit your page but do nothing, will rise.

Excessive bouncing can be an important ranking factor. For example, if your homepage leads to other web pages with additional content but visitors seldom move past the homepage, the rate increases. In that case, the increased bouncing lowers the website’s ranking, causing it to not show up as prominently on a Google search.

Keep your search engine ranking high by keeping your loading speeds fast to encourage people to view more pages from your site.

2. Mobile Friendliness

Most websites allow for perfect viewing on computers or laptops, but what about mobile devices? Mobile-first indexing is a ranking factor the search algorithm uses to evaluate mobile versions of websites.

Ensure that your website allows the same access to guests viewing the page on a mobile device as they would have on a desktop. Not only will it improve the user experience, but it also prevents your rank from dropping.

3. Internal Links

As the algorithm crawls over your website, it will index various content on the pages. Internal links are ranking signals that allow the algorithm to index content and information accurately.

An internal link is a hyperlink that directs guests to another page within your site. The better you link your internal structure, the easier it becomes for search engines to find the information they need.

One of the most effective link-building strategies is creating content around a specific topic and interlink content with similar subtopics. For instance, if you’re writing a new article about email outreach, you can link it to a page about sales prospecting.

4. Keywords

Keywords are vital to the success of a website’s on-page SEO strategy. These words and phrases relate to common terms that people use when inputting requests into a search engine. All content on your website should include keywords relevant to your business.

To find the best terms for your content, conducting keyword research is a must. Doing this research provides valuable insight into what your target audience looks for online and how they conduct searches. By tailoring content to relevant queries, you will have greater success in reaching your target audience.

5. URL Structure

URLs are one of the most overlooked SEO ranking factors, but they are just as important as the content within a page. It’s essentially the specific online address to a site, landing page, blog post, or other pages.

When a URL has a mix of numbers and letters, it becomes hard for Google to understand what the page pertains to. However, structuring a concise link address that includes a target keyword will make it more SEO-friendly. Another thing to keep in mind is your domain age. If your website domain is relatively new, it will take longer for your site to rank.

6. Quality Content

Content marketing is the strategy of creating focused and relevant content to drive profitable customer interactions. Top-tier content packed with information, images, and links show the algorithm that the content is unique and valuable to audiences.

There’s no specific content length or word count to follow. As long as sites produce quality content that answers questions guests may have and includes an SEO-friendly title tag, Google will increase the pages’ rankings.

Quality is also necessary for improving your position as a leader or authority in your field, which helps build your business’s credibility with Google and consumers.

7. Backlink Profile

Backlinks are hyperlinks that take visitors to another site outside of your website. Since 1996, search engines have made it clear that sites with several quality backlinks are considered more valuable than those without them. As a result, pages with backlinks have a higher ranking.

Whenever possible, include links to authority sites or resources on your pages to make them more appealing to the algorithm.

Use Google Ranking Factors To Improve Your Business’s Online Leads

With a better understanding of how Google ranking factors can strengthen your business’s online presence, it’s time to put a plan into action. However, it may be challenging to get started if you’re new to the SEO process.

That’s where we come in. We offer a full suite of customer-focused marketing services, including web design and digital marketing. Our experienced team will gladly help you improve your Google ranking with effective SEO strategies.

To learn more about our marketers and what we offer, reach out through our contact us page today.