Welcome to the Painter Marketing Mastermind Podcast, the show created to help painting company owners build a thriving painting business that does well over 103 million in annual revenue. I’m your host, Brandon Pierpont, founder of Painter Marketing Pros and creator of the popular PCA Educational Series to grow marketing for painters. In each episode, I’ll be sharing proven tips, strategies and processes from leading experts in the industry on how they found success in their painting business. We will be interviewing owners of the most successful painting companies in North America and learning from their experiences.

Recorded live at Lift Off 2026, Brandon Pierpont delivers “Practical Marketing: A Playbook for Winning on Meta and More”. He explains what makes Meta ads cheaper, what makes prospects trust you faster, and why “more leads” is not the real answer. He lays out the micro sales that quietly decide whether you win the job, earn the review, and keep the customer for life.

If you want to ask him questions related to anything in this podcast series, you can do so in our exclusive Painter Marketing Mastermind Podcast Forum on Facebook. Just search for “Painter Marketing Mastermind Podcast Forum” on Facebook and request to join the group, or type in the URL Facebook.com/groups/PainterMarketingMastermind. There you can ask them questions directly by tagging him with your question, so you can see how anything discussed here applies to your particular painting company.

Well, hey, uh, Brandon, I’ll let you take it away. Um, guys, if you don’t know Brandon Pierrepont, the founder of Painter Marketing Pros, uh, good friend, known him for a long time, uh, Brandon, thanks for being here. Thanks for supporting us. I’m pumped to be here, guys. What’s up? Uh, thank you, Eli, for the event. Thank you, Tanner for the event, drip drops, everything you guys are putting together. I love it. Um, super love this. I was able to check out, um, a bunch of the presentations.

You just watched Brandon’s. Thank you for that. And then Michael Hickman is killer. So awesome stuff. Can you, Eli, are we good? You guys see the screen? Pretty sure we’re good. We are good, man. Take it. Sweet, brother. Thanks, man. I know we got 30 minutes, so we’re gonna rip. Uh, this a little bit about me, uh, if you haven’t, if you haven’t heard me or, or seen me or anything. So I’ve written two books, one of which was the number on Amazon rated bestseller, Sales System Playbook for Painting Contractors, and then Painting Millions.

I’m a PCA ambassador, a member of a lot of PCA committees. I’m on the bureau of speakers on some Sherwin Williams events, uh, and then a, um, brand ambassador there. I have a podcast, Painter Marketing mastermind podcast. I’d love to know how many of you guys listen to it. That would just be a cool thing for me to know. Uh, if you could say me in the chat, it would just make me feel kind of good. And then, uh, proud veteran of the Florida Army National Guard.

So, painter marketing pros, we have been in this space working exclusively with painting contractors for 0003 years. We have generated over $250 million in revenue for painting contractors. We’ve worked with over 400 painting companies. We have generated over 300,000 leads, and our average cost per lead across all of our channels we’re a full-service agency. So we do websites, SEO, Google Ads, Facebook ads, you name it. We do it. Email marketing is under $60 a lead for those 300,000+ leads. So, I have a fair amount of experience, love the space. We’re good at serving the space.

Uh, we have a column called Painter’s Playbook in the APC Magazine. It’s a marketing column. Check out the issue that’s coming out at Expo. I think it’s gonna knock your guys’ socks off. It’s a really good issue. And then I Paint magazine, contribute there in the As a Pro section. And then Super Killer, the thing I’m actually most, most proud of in my entrepreneurial career, which is kind of insane. Uh, is we won PCA Industry Partner of the Year 2024 and 2025. So we got to go up on stage, collect this, this award in front of about 123 people, and this was for all industry partners, about 60, 80 partners of the PCA.

So that was a huge thing, huge testament to my team. Um, I have a lot of, a lot of industry partnerships and, and we love this space. So, Today’s presentation is gonna be a little bit different from what I normally give. I’m gonna talk about meta for a bit, just to get in the background of meta so you guys understand how it works, how to structure your ads, how to think about it. A lot of people don’t really know how to think about meta, but then I’m actually gonna move into really more sales.

And I’m gonna move into more how to think about your business in general, because the longer I stay in this game, the more painting companies, I’ve talked to thousands, right? Thousands of painting companies over, over 6 years, had another, another marketing agency before Painter Marketing Pros. We work with some painting companies as well. The more painting companies I talked to, The more I realized this massive disconnect between what needs to happen to grow and what people think needs to happen to grow, right? So there’s this idea that give, sell people what they, what they think they need, which is where, hey, we need more leads, more leads, lower-cost bleed, more leads, sell them what they think they need, and then give them what they actually need.

I’m gonna, right now, I’m gonna lay out for you guys what you actually need. Because you’re, you’re here, you guys are the, the strong. You’re here on the end of day two of a full 2-day webinar mastermind marathon here. I know we have over 100 people, so you guys can handle it cause you’re, you’re invested into learning. So I’m not gonna just tell you, hey, all you need is more leads cause it’s just not true. So, some levers to pull on meta. This is how meta works. It’s a little technical.

There’s essentially a cost per mill. So that’s cost per mill. How many, how much does it cost you for, uh, people to see your ad? That’s what that is. Then there’s conversion rate of the people who see your ad, how many of them are taking action, the action that you want them to take, and then ultimately there’s a sales process. And this is where we’re gonna move from meta and we’re essentially gonna extract it because the reality is section 3 is gonna be about every single thing in your painting company.

So cost per mill. These are some examples of some partners that we work with. Cost per mal is how much does it cost you per 1000 impressions. An impression is just someone sees your ad. Your ad is on the screen. I guess if they’re scrolling and they’re looking away, maybe they didn’t see it. But your ad went on a screen. That’s an impression, right? And so there can be, the same person can see your ad multiple times. Still separate impressions. And the way that Facebook is charging. You is not cost per lead.

They’re not charging you per lead. It’s not like a Google local service ad where you’re gonna pay for every lead that you get. It’s not like Google pay per click, where you’re gonna pay every time someone clicks on your ad, it’s pay per click. This is Facebook ads, it’s cost per, per mill. Which means you are paying every time somebody sees it. Essentially, you’re gonna be roughly in the range of 20 to 30, sometimes 10003, depending on seasonality per 1000 impressions, right? So you can say somewhere between $200.30 dollars, occasionally up to $40 per 1000 impressions.

So the number one, number one name of the game with Facebook ads is drive down the cost per mill, because if you have a set budget, let’s say your Facebook ad budget is $3000 per month. If you have a set budget and you can get more eyeballs to see your ads for that budget, obviously your, your cost per lead is likely to go down. It’s just how the math works. And so I know some other presenters have talked about this. It’s these personal, these friendly ads, they do really, really well.

One thing I wanna cover is Facebook, Facebook’s business model. So, Facebook does this, Google does this. Google has a search engine that is free. I can go on, I can, I can go to, I spend a ton of money on Google, um, but not for their search engine, right? You don’t spend money for their search engine. So, I can go on Google. com, anybody can go on, and they can search something, and it’s free. They don’t charge you. That’s weird. It’s weird because it’s a really good service that they’re offering you, right?

The reason they don’t charge you. Well, that’s a data play, number one. But the reason they don’t charge you is because they are selling you. So, when a product is free, when a software is free, when a service is free, it’s typically either some kind of a premium model, meaning it’s free at this level. It’s either reduced tiers, you know, reduced functionality, uh, you can only do so much usage or you can only access so many features. This is really common in software, or maybe it’s annoying ads are popping up all the time or You know, different, different functionality from the paid version.

Ultimately they want, they wanna get you hooked in, bait you, and then upsell you to the paid version. That’s called premium. Then there’s stuff where it’s just free. Facebook’s just free. And the reason it’s free is because you’re the thing being sold. When something’s free, you’re the thing being sold, and what they’re selling is your attention, right? So they get Facebook and then go to Nike, big brands, it can go to painting companies, they can go to all these uh mom and pop businesses across the US. They can say, hey, we have 10 number of users on Facebook.

They spend this amount of time per day, therefore, you should advertise your business there. And then through Facebook ads is how Facebook makes money. The reason that is relevant is because when you run an ad, and that ad performs well in the sense that people like it. Then Facebook is going to reward you. You are doing them a favor, you’re making their platform better, and ultimately Facebook’s goal here is to have more people on the platform longer. Right? If people are the thing being sold, then Facebook wants to make it as positive of an experience as possible, so people spend more time on Facebook.

So when you go on Facebook and you, you create an ad, and you see on these comments right here, we have uh no drip Painting, Michael Chaney, she’s doing, she has 1.4, and this was a while ago, if we’re still running this specific ad, it might be over 2000, I don’t know. But 1.4,4003 reactions, heart-like, care, uh, 464 comments. We have almost 500 reactions, 93 comments, just some pretty insane numbers. We have a bunch of shares over here, 64 shares. The reason people are reacting to that stuff is because they, they know the person, they know the, the company, so they’re feeling, they’re resonating with it and they’re saying, hey, I, I worked with this company, they’re great, you should do them.

Be essentially becomes this testimonial wall for the business. But what that’s showing Facebook is, hey, people really like this ad. It’s resonating. You should reward the ad and you should lower the cost per meal. So when you do stuff like this, when you get people to engage, When you get people to, to comment, to, to do things like that, which more natural type ads, more family-friendly, outdoor, behind the scenes, you can see Michael Chaney’s more behind the scenes real. When you do stuff like that, it drives down the cost per mal, more people see your ad, your cost bleed.

Naturally declines. Conversion rate is the next step. So people see the ad, you want them to take action. Same deal here. When you’re running ads that prompt people to go ahead and comment, things like that, the comments are basically just testimonials. It’s either a testimonial or it’s a hateful comment. The hateful comment, you go in and you and you hide it. Right? If somebody says, hey, I, I, they, they came out, they quoted me, they were really expensive, don’t use these guys, they’re a rip-off. And, or maybe it’s a competitor, maybe it’s a sub-crew that you use that, that’s upset about something.

Things happen, maybe it actually is a, a, a client you didn’t do a good job on, could happen, right? So they leave some kind of negative comment, you just hide it. All the stuff that stays, the hundreds and hundreds of thousands of comments are just testimonials. So now, not only are more people seeing your ad for, for the same amount of money, but they’re also moving forward because they’re seeing all this social proof. And then finally, we get to sales. So sales, a lot of companies painting in, in particular is notorious for this, it will grow through word of mouth.

I, I get business through word of mouth, through referrals. I don’t have to market. I mean, how many, how many stupid comments, I’m just gonna be frank, how many stupid comments online are there like that in these Facebook groups? Like, oh, you, you, you, you know, don’t, don’t pay these marketers any money. You, if you do good work, you’ll just grow. It it’s true, if you do good work, you likely won’t grow, you’ll just grow pretty slowly. Right? And so it’s better if you do good work to let people know that you do good work.

But when you go from a repeat and referral-based business to then say, hey, I’m gonna turn on ads. I’m gonna hire my first marketing agency. I’m gonna bring someone in-house marketing. I’m gonna learn it myself, and I’m gonna run ads. You start to go to a colder audience and your sales process becomes far more important because it’s no longer a warm lead. It’s no longer someone who knows you, it’s no longer someone who knows, uh, has done business with you, or their friend did business with you.

It’s just a stranger, right? So that’s where the sales piece comes in. And what I want to talk about today is the fact that that that everyone thinks there’s one sale. So we think. Hey, we either land the project or we don’t. It’s either a good lead or it’s a bad lead, right? We either win the project or we don’t win the, it’s this false dichotomy. It’s just a yes, no, good, bad, right? But the reality is, it’s a lot more complex than that. And this is what, hey, we’ll get you more leads.

Hey, we’re gonna drive down your cost per lead. This doesn’t, that, that doesn’t cover it. This is how you actually win, right? So, view the entire Ecosystem. View the entire buyer’s journey, your relationship with your prospective homeowner or commercial property owner, commercial property manager, whoever you’re selling to. View it as a series of at least 10 different sales. The first sale that you’re gonna conduct is your digital presence, and quite frankly, your offline presence as well. I’m gonna list 9 here. I say at least 10, we could break it down into dozens.

Reality is you could, we could break these into additional layers. But your digital presence, even your offline presence, what do you look like? Because when somebody sees an ad, For you, or even when they get get referred to you or they see your van driving by or whatever it is, what do you look like when they actually do a little research on you? What is your, what is your presentation look like? Right? And that plays directly into ad set rate. So, for Facebook ads, we have, we, we created an ad, it’s a killer ad.

It, it pulls people in, they stop the scroll, they, they spend more time on the screen, Facebook logs that, they say, OK, people like this ad. Then they comment or they, or they heart or whatever they do because they see the owner, they see the estimator, they, they actually dealt directly with that person, so they feel an affinity to that person. And so now they’re more likely, they’re, they’re gonna comment, so now we’ve driven down the cost per mil. Awesome. So now we have this $3000 a month ad budget and more people are seeing the ad cause their cost permo went down. Cool.

Next step is conversion. The conversion right here is the ad set rate. So, what action are you trying to get people to take? What we’re primarily running is what’s called on Facebook lead formats. So we have a, we run a Facebook ad, we have a forum on Facebook. The reason we do that is it’s, it’s a much cheaper way to do it than driving people off Facebook. You get penalized a lot for doing that. So we keep people on Facebook. And we’re essentially asking for their information, right?

Book your free estimates, something like that. That’s an adset rate. How many people, what percentage of people who see that ad, can we get to move forward? Something really interesting here. And I actually, uh, I, I figured this out, I guess at a deeper level than I ever had at the, at the Women in Paint conference in October. And I actually presented a very similar presentation to this at Women in Paint in October for PCA and I had an entirely, uh, an entirely different presentation lined up.

I had like, And I had an hour there, but I, I think I had like an 80 slide presentation. I, I was pretty excited about it. We did essentially round tables, brain melds. I, I think I wanna say they maybe called it something different there, but basically brain melts at the PCAA Women in Paint. And I, I just kind of realized that we were really pretty off the mark with some of the people who are at the table and how they’re thinking about Facebook ads and sales in general.

So I just scrapped it. I scrapped, went from this 63, 80 slide presentation to like 20 slide. I was like, I’m just going to, to talk through this. Uh, and one of the things that I identified is people think that, that they can create such a good ad, like the ad is so good. You know, it, it talks about your culture, it resonates with your buyer’s persona. Uh, they feel really bought in, they understand your mission. They’re so bought in that your job is done. It’s just that good, right?

They, they, you’re, they’re so bought in that your job is done. And that’s so wrong. And so when you look at these sales, you have to view them as every single sales, a micro sale along a path. When you run an ad, hopefully, it’s an awesome ad. Hopefully, people are like, yes, you pull on the heartstrings, whatever it is that you want to do, and, and they, they submit their information, they’re more excited than they’ve ever been about any ad. That’s it. You won, you made that sale.

Next sale, right? You can’t just rely on that sale because it was so good, it’s not gonna close the sale for you. So that leads us to step number 3. This is building value before the estimate. Hopefully, there’s not a lot of time between when you actually got that information and conducted the estimate because people don’t like to wait, people are impatient. So hopefully, you’re flexible, you can get in there fast. But what are you doing to build value between those things? Are you providing testimonials? Are you showing how you, how, how it works?

Do you have a video from the owner going out through drip jobs or, um, and when you’re using them as your CRM do you have an, uh, a video from the owner saying like, like, hey, My, you know, hey, I’m, I’m Bob with Bob’s house painting. Thanks so much for requesting your estimate. Wanna let you know what you can expect from, from our estimator when we show up. Kind of walking them through the steps. They don’t know. They don’t get the painting estimates every single day like you deliver them every single day.

So build value throughout, right? So before you, before you, when you get their information, when you show up, there’s a whole lot of stuff to do right there. And before you show up, ninja hack for you guys, have your estimator, maybe the estimator is, is you. If you’re the owner and the company’s maybe not that big yet, uh, maybe the estimator is somebody else, maybe you have a team. But before you drive over there, have them record a selfie. Have him like record a selfie video in drip drops.

Um, hey, hey, Jack, it’s Bob, Bob’s house painting. I want to let you know I’m, I’m heading your way. I’ll see you in about 15 minutes. Excited to discuss your project. Boom, sent. Now he knows you’re coming. There’s not a question of whether you forgot or, or, you know, is the guy actually gonna show up. He knows you’re coming, he’s seen your face, he’s heard your voice, and the no like trust factor is already there before you show up. OK. Number 4, close rate. This obviously is what everyone is typically talking about with sales.

I, I recommend checking out Jason Phillips’ stuff. He does a phenomenal, phenomenal job walking through this process, but selling the home, deliver the proposal in the home. Ultimately, um, that’s a whole, whole, whole beast, right? How do you actually sell effectively, but I tell you that you’re gonna deliver the proposal in your home, you’re not gonna email it 24 to 48 hours later. That’s horrible. Uh, number 5, upsell, cross-sell rate. People think, hey, we, we either sell or we don’t sell. But what do you sell? What is your ticket value?

When somebody, when somebody decides to move forward, do you offer them a, a, a paint upgrade, right? If they’re there for an interior, do you see any exterior touch-ups that could be done or projects that could be done? If you can take your average ticket value, your average sales price, and you can increase it, then when crazy things happen, like have, like, you know, what they happened basically all last year with the tariffs and the economy, and the fear and the political divide and all this stuff that makes people kind of clam up, kind of tighten up with their dollars.

And maybe the cost per lead goes up, maybe Facebook changes their algorithm, maybe Q4 rolls around. Always becomes more expensive. Q10003 rolls around. It doesn’t affect you because you have so much margin, because you, you typically sell for higher ticket values than your competitors, and much of that higher ticket is gonna be profit. You make so much more profit per project that your lead cost could double. It could triple, and you’ll still win. Meanwhile, people around you are going out of business. So upsell, cross-sell rate, how do you get your average ticket value higher, uh, review rate.

1 out of 3, bare minimum. 1 out of 3 of your projects. I know Drip Jobs has stuff for this. At least 1 out of 3 of your projects should leave you a 5-star review. There is a very real, very hard monetary value to reviews. So that is a sale, and that sale starts before the project. Hey, Mr. Homeowner, I’m, I’m Jack. Um, you know, I’ll be managing your project. Really excited. Thanks. Thanks for trusting us with this project. Um, Jack, I, I wanna, I wanna do the best that I can to make this a, an awesome experience for you.

I wanna make it the best experience you’ve ever had with the contracting company. Is that, is that OK with you? Sure. I mean, he’s not gonna say no, right? He wants you to do a good job. Jack, I’m gonna try to, try to earn a five-star review from you. And if, if anything goes wrong, if you see anything wrong with what the, what the crew is doing or anything you don’t like, can you just bring it to my attention right away cause I wanna make sure we knock this out of the park for you, and I’m gonna do my best to earn a five-star review.

Is that OK? Yeah, boom, fast forward, project done. Actually do a good job, actually check in every day. Project’s done. Jack, how you do the walkthrough, right? It’s all good. Jack, did I do it? Was I able to do it? Um, what? Was I able to earn the five-star review? Yeah, yeah, you guys did a great job. Amazing. Jack, can I, can I, can I actually walk you through it? Some people, they can’t find us on Google. I don’t know, it’s weird. I have this, I have this card right here.

You have your phone on you, get them to leave the review right there. That’s a sale. Don’t say it’s a nice to have. We should be getting more reviews. It’s just as much a sale as the close of the project is a sale. You have to view this as sales all along the way. Neighborhood take rate, right? Peppering the neighborhood with flyers, doing door knocking. If you’re in a neighborhood that’s desirable, obviously try to get more of that neighborhood. View this very intentionally. Again, you can see how this stuff is just along the pipeline, along the buyer’s journey.

It’s just selling, selling, selling, selling different stuff. This is not a lead was good or bad. A lead said yes or no. It’s like tons and tons and tons of micro sales referral business. How much do I got, Eli? About 10 minutes. Thanks, man. Referral, referral business. Uh, the project’s done. You don’t say, hey, you know, do you, do you know anyone looking for a paint project? Uh, no, OK, well, let us know if you do. Bye. Never see you again. Uh, you have an actual official program.

You have a flyer, you say, hey, if any of your neighbors, friends, family, anyone’s looking for something, we’re actually running a, running a, a referral promotion right now. So we’ll actually give you a $150 Amazon gift card for the referral and we’ll give them 201000% off their project, win-win. All of a sudden, maybe they’re thinking a little bit, $150 Amazon, that would be all right. Maybe, I think maybe I actually I do know somebody who needs a paint project. Right now, you’re gonna have a better odds of closing them.

It’s a win-win. So, Have an official referral business program and then repeat business. Uh, a big thing I like. is offering free interior touch-ups for 3 years, 5 years, or life. It’s Nick May, Nick May created it. I think it’s phenomenal. I think it’s genius. I see very few companies doing it. It’s essentially a, a sales process. You go back, you, you limit it to an hour, uh, you come back every single year, you follow up, you say, hey, uh, you know, I, I wanna, I wanna check out that paint project’s doing.

Is there anything that, any little nicks and bumps? You have kids, you have dogs. I mean, I, I, I walked in my door, bumped it with a watch and scratched my door, um, come back. You know, paint it, and now all of a sudden you’re the painter for life, right? You’re the painter for life, you offer the referral thing every time. You’re the painter for life for them, for their neighbors, for their friends, everything. And you do all this stuff, and you view it correctly. You view it as an ecosystem that you’re creating, not goodly, badly, sale, no sale, but just all these micro sales, all this goodwill that you’re building, and you create a flywheel of value.

And this is how you create something that a private equity company would, would pay a lot of money for. This is how you create a repeat client list. This is how you say, hey, here are all the, the clients we’ve served for the past 5 years, and here, here’s our percentage of repeat clients, right? They’ll pay you a lot of money for that because it’s worth a lot of money. And stuff like this is how you build that, right? Um, all right, I wanna move into something really exciting.

We’ve not done this before. I’ve thought about it for a long time. We have I mean, we do a lot of presentations. Uh, if you were at, we ran a, we were in a, a virtual event, um, about a month ago. If you were at that, if you could just put a one in the chat, I’d love to see who was at that. Um, but we do a lot of stuff and, and, And I finally decided, you know what, we, we, we want 2026 to be an absolute killer year for you guys.

So we’re taking the plunge. We have officially launched the painter marketing mastermind school Community. Launched it like, like today. Like this is a big, this, this was a big decision. I’ve been thinking about this for over a year. So we launched it today. Uh, we’re gonna be putting a ton of stuff in there. You can join right there. There’s a QR code bottom right with the link as well. What this is gonna unlock for you is completely free for now. It’s completely free for now. I’ll tell you at some point, it’s gonna become paid.

So it’s completely free for now. If you join now, then you’re, then you’re locked in. It’s, we’re gonna have a complete podcast library. I’ve done over 200 podcast episodes, got hundreds of hours of podcast episodes. Uh, it’s all gonna be in there, you can binge it. It’s gotta be in order. We’ve, I’ve dealt with, uh, many, many, many 7-figures and many, many 8-figure, and I think maybe a couple of 9-figure painting companies that are in those episodes. So, good stuff to listen to. Uh, painter’s playbook column features from AP magazine.

So all the columns that we’ve written there, anything from sales, marketing, um, ops, teambuilding, it’s all gonna be in there. Event presentation, Mastermind Vault. So I’ve given probably 10003 to 40 presentations, maybe 50. It’s been a lot over the last 6 years. We’re gonna, we’re gonna dump a bunch of presentations in there. Something we’ve never done before, we’ve never released that stuff before. And then, most exciting is we’re gonna have live mastermind sessions with me and my leadership team on a regular basis. So, if you are in this group, we’re gonna get on live with you, we’re gonna answer your questions.

This is gonna be a free community. You’re gonna have access to me, to my technical director, to my director of operations, to my head of my partner advocacy team, my, my lead account manager. You’re gonna have access to my team and to me, asking questions to scale your painting company. So, we’ve never made an offer like this. I’m really, really pumped. We’re gonna be adding stuff. I have a bunch of ninja hacks I wanna add. I have a bunch of other ideas, uh, but there’s gonna be more.

And wait, That, that should be enough. You guys are the 100+, whatever, however many of you guys are in here right now. You guys are the 100+ soldiers that are, that are here at the end of day two. You’re obviously committed to learning and to scaling and to doing the work, which quite frankly is what I care about. I care about people committed to doing the work. So, I shouldn’t really have to give you anything else for you to join the group. You should, you should just join it.

But I’m gonna give you more. I’m gonna overdeliver for you guys. So, we are offering a custom 2026 revenue expansion blueprint to one person who joins today. So, if you join, by the end of today, You have to join by the end of today. Again, that link, that QR code at the top right. You are going to get this one person, there’s gonna be a drawing, one person’s gonna get it completely free. This is what you’re gonna get. So we’re gonna do a full flywheel audit, the same way I just walked through the sales process.

We’re gonna look at your complete marketing that way. How do you attract? How do you convert? How do you compound your marketing? The stuff I covered was scratching the surface. We’re gonna dive deep, to do a complete audit with you, and then my director of ops is going to get a 90-minute call and actually run you through everything. We have about a 40-page PDF we create from this. It’s ridiculous. Cause we, we actually ran an offer similar to this, and it wasn’t free. We ran an offer similar to this a month ago, uh, for our, for the event that we put on and people, many, many people paid $500 for it.

We’re gonna give it to one of you guys for free. So, it’s a full flywheel audit. This is $10003 value. It’s a deep dive, 40-page PDF. We’re gonna do a CPA style missed revenue map. Where are you’re missing the revenue. We’re gonna map that out for you, $2000 value, cost please, set rate and close rate diagnostics. Again, we’ve worked with, at this point, close to 500 painting companies. We have a lot of data. We’re gonna walk, walk that through, through that with you, $21000 value, 2400-day growth plan. What do you need to do from here?

Over the next 26 days to scale, uh, channel budget blueprint for 21000. It’s not just spend money on ads. It’s, it’s not just working your sales process, where, how, why, when, right? So we’re gonna walk through the channel budget blueprint, sales and funnel bottleneck analysis. This is another $22026 value. And then ultimately, we’re gonna wrap it up with your priority fixed list. Your top five moves to add $21000,1003 to $2100,2100 plus in revenue over the next 2100 months to your business, $2500. This is a total value of over $11,500. It is absolutely worth it because it’s gonna get you $50,000 plus in additional revenue if you act on it.

Right now, it’s gonna be free for one lucky winner, you do need to join the school community. Today. It’s not a reason to not join anyways. It’s free, but this is a killer offer. And here’s the amazing thing. Again, I made this offer a month ago, except people paid $500 for it. And a lot of people paid $1003 for it. And it’s gone very well. Um, people are really excited about it. We are going to identify at least $50,000 in unlocked revenue for you over the next 12 months, or we’re gonna pay $1000 just for wasting your time.

If we don’t unlock, if we can’t clearly show you, hey, tweak this, change this, do this, based on us having worked with well over 400 painting companies over the past 6 years, if we can’t show that to you, if you’re so good that we can’t find it. We’ll give you $1000 cause we wasted your time. You’re already doing everything correctly. So, join the school community, you’re gonna get a ton of resources. You’re gonna get access to me and my team, and you just might win this custom 2026 revenue growth blueprint, uh, for free.

Or we’ll pay $1000 if you win and if it wasn’t worth your time. So, paintAmericanPros. com/school or use that QR code. Eli, I hope I didn’t run too far over, man. No, man, you are good, guys. Let’s give it up for Brandon. Holy cow. Holy bucket, just threw that out there. That’s amazing. And dude, we were watching, I don’t know if you’re watching the chat like the team and I were. I mean, people are just boom, Lanny, Jeff, Kevin, Sonia, just getting after it. Um, this is amazing, amazing, guys.

Take advantage of that. Get in that drawing. That’s a huge value drop. Um, you know, and the fact, hey, we’ll pay 1000 bucks for wasting your time. And that’s awesome because I I know, I know Brandon well enough to know that, that, that is true and that is his personality like, hey, I wasted your time. Here’s a grand, sorry about that. 100% love it, love it. Good stuff, guys, good stuff, um, awesome, Brandon, thank you so much, man. I appreciate you showing up. Appreciate you bringing the value just like, just like these 100+ people we still have here today.

They’ve shown up. They’ve shown up all day. Awesome. These are the winners. Yeah, absolutely, guys. I’m getting, I’m getting excited about this. Like, not a lot of people know me on this call, um, you know, I, I do some, do some stuff with drip jobs, but, um, you know, guys, I get excited about this. I know it’s the end of the day, uh, but this is the final push. These are the people that stick around, get the most value, final push in the day, so. Um, guys, we got more to come.

We got Micah McLean up. Um, he’s on deck. He’s ready to go. Brandon, thank you so much. Uh, appreciate you, man, and, uh, we’ll, we’ll see you, we’ll see you in about a month, my friend. Yes, sir. Thanks, brother. Let’s go, Micah. All right, well, awesome, guys. All right, guys, so as we are in rounding off the night here, rounding off the day here, we still have one more speaker. Uh, we still have, uh, uh, a takeover at the end of the day with, uh, Lucas and team.

Um, yeah, there’s still a ton of value to be had here. Um, grab the resources page, take advantage of the 100-day offer. Just lock it in before it’s over.

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Hey there, painting company owners. If you enjoyed today’s episode, make sure you go ahead and hit that subscribe button. Give us your feedback. Let us know how we did. And also if you’re interested in taking your painting business to the next level, make sure you visit the Painter Marketing Pros website at PainterMarketingPros.com to learn more about our services. You can also reach out to me directly by emailing me at Brandon@PainterMarketingPros.com and I can give you personalized advice on growing your painting business. Until next time, keep growing.