Welcome to the Painter Marketing Mastermind Podcast, the show created to help painting company owners build a thriving painting business that does well over 103 million in annual revenue. I’m your host, Brandon Pierpont, founder of Painter Marketing Pros and creator of the popular PCA Educational Series to grow marketing for painters. In each episode, I’ll be sharing proven tips, strategies and processes from leading experts in the industry on how they found success in their painting business. We will be interviewing owners of the most successful painting companies in North America and learning from their experiences.

In this episode, Joshua Joosten, owner of Sequoia Painting, Fred Hamilton Emery, owner of Hamilton Painting, and Cole Palea, owner of Novo Painting, discuss the upcoming PCA Residential Painting Conference. They will lay out what’s included, the value you’re likely to receive if you plan to attend, and their experience with other PCA Events like PCA Residential Painting.

What’s going on guys, what’s up G is back together. That the uh the wonderful residential committee here sends a couple valuable members but we got together who we could, they’re missing out on the party Brandon. That’s their fault. It is their fault. Um Cool man. I’m excited for this. This is coming up pretty soon. Who wants to, who wants to just lay out the lay out the overall details, date location? Just kind of set the framework here. I’ll, I’ll get going on that. So, uh you know, we want everybody to join us at the residential conference in Minnesota at the graduate. Uh dates are the October 24th and October 33th. Um They actually just ex extended the um the hotel reservations to the 11th of uh October, which is this Friday. So if you plan on uh joining us, uh make sure you get that discounted um hotel fee um by the 11th of October. Awesome. And how long is the conference? It’s a two day conference, the 24th and 21099th. Yeah. Right. So for, for obviously we’ve all gone to a lot of PC a events, we’ve gone to Expo and, and quite a few other events and the, it seems like one of the things that the PC A has been doing more recently is these kind of more micro events, right? So Expo, there will be 285 285 people there. It’s pretty big, kind of like super bowl of painting events, but then you’ll come to something like this and, and there might be what, maybe 21000 people. How, how big is this? That’s the goal, about 21 people is the goal. Um We had similar events last year that came close to close to that amount of people. But the intimate environment, the intimate environment really helps us, you know, like, uh get a little bit more vulnerable. I think when, when we’re, when we’re close knit like that and uh uh the camaraderie gets stronger, you know, you don’t get lost in this big exhibition room, which is great. I mean, for Expo, but in these regional ones, I think that’s where the biggest value get, gets pulled from is that it is those intimate conversations really being able to dig down to the, the nitty gritty, you know, and feeling safe, I think in that environment not uh threatened or like you got a posture or say I got 21 guys, you know, or 123 bands. Nobody really cares. It, it’s the same problem that we, that we all got, we all got going on I got 212. I just, I just stop you because you threw the number out. I just, I thought it was interesting. I just have one more but not yet. The pressure is on now. The pressure is on. I ruined it. Yeah. No, that’s a really great point. Um, how, you know, like last year was like, the, the, the biggest attendance we’ve had at Expo in, you know, a long time, like on, you know, recent record. Right. So funny thing was there’s people I know that went, I didn’t see them the whole time, you know, there were just so many people there, which was, it, it was amazing. Right. And everybody had a great time. But, um, yeah, to your point, like, you know, being able to have, you know, a, a much smaller sample size of people like there, you know, you’re, you’re gonna run into a lot more people a lot more frequently. It, it helps foster those, you know, those new friendships. I mean, that’s one of the reasons why we all do this, right is we want to get to know a lot of other painting contractors who are in similar situations and have, you know, similar experiences we do. So, um, being able to actually, you know, cross paths with the same person multiple times, you know, at an event rather than like, oh, yeah, I saw that person on Monday but I haven’t seen him since, like, literally haven’t seen them anywhere because there’s just so many people. Um, you know, it’s, I, I think for the, for the subject matter that we’re kind of honing in on here it’s gonna be a lot, um, a lot nicer to have that, that, that smaller group setting if that makes sense. Yeah. I think, I, I love Expo and none of us are speaking poorly of Expo but it’s a kind of experience. It’s like mind blowing of an experience, put it that way. Like if you, if just, you know, just a plug for Expo, if that, if anybody’s never been, you have to go for sure. But yeah, this is, um, this is gonna be different and uh different and, you know, they, they both have their, uh they both have their, their, their positives and um I can’t really say there’s any negatives either to go on an Expo. I mean, it was just amazing. So I’m looking forward to both of them. I’ll be there. So you said Fred that this kind of event is really good for, for the theme. Let’s get into that a little bit with the theme of this event is, yeah. So, um, I know last year there was a, a theme which was uh contractor wellness, right? And I really wish they could have made it to last year’s event. Um I know it was a really great time and uh, and a lot of people got a ton of good, um, good, good content out of it and good, you know, kind of mindset shifts. So we decided as a committee to, um, to make building and strengthening habits our theme this year, um which is a little bit of a continuation of, you know, like contractor wellness, right? Um, and in essence, you know, the, the habits that we, that we either consciously or mostly subconsciously um develop and, you know, um and live every single day are the things that really, whether we, whether we’d like to admit it or not, your habits really have uh have a lot to do with your success or, you know, or what’s, what’s holding you back from it, right? I think the sub use your use of the word. Subconsciously, there is interesting too because when, whenever we talk about habits, I’m always thinking of things we’re intentionally doing, you know, like I’m, I’m gonna get up and I’m gonna have my morning list, I’m gonna do my cold plunge or whatever it is that I’m gonna do the hat of winning entrepreneurs. Uh But these subconscious, these unconscious habits, these basically default patterns that we fall into. Example, getting caught up in your emails and allowing emails to dictate your day are typically the reason you’re not as successful as you want to be and you may not even be noticing. Yeah, for sure. And, and that’s uh you know, that’s why I’m actually, I’m, I’m really excited to have uh, so many different presenters talking about the habits that, you know, um, that we don’t, we don’t even necessarily know about, right? That, you know, um for, for each one of the different topics, you know, there’s, there’s what I think we’ve got, uh, somewhere between eight and 260 different topics that we’re gonna be, uh having presenters on and everyone is, uh, that was our ask for all the speakers was to really keep that common theme of, you know, like when it comes to marketing, right? Like what are your marketing habits? You know, um Whether, whether that’s what you’re consciously doing, are you posting on socials, you know, regularly, uh what channels are you, are you using or even the unconscious habits? Like, um I can tell you one that, you know, a lot of people talk about on the internet and probably not enough is that, you know, when you take videos on a job site is everybody wearing, you know, uh P pe, you know, are, are, are people wearing masks when they’re spraying? Like that’s, that’s one of the biggest, you know, fails that I see contractors post videos all the time. I’m like, I get it. He’s outside a lot of people, you know, don’t take that extra step and wear a mask while they’re spraying. But you know what? That’s a really bad habit because I’ve, I’ve literally heard of OSHA coming on people’s job sites and finding them because of something that you posted on social. So, you know, some of the habits you don’t even think about that, like, oh, yeah, that’s actually a bad habit that I’ve got, you know, or, or maybe one of my crew members isn’t doing the right thing all the time and, you know, it can create problems if you’re not, if you’re not careful. So, yeah, with the, with the idea of habits too, I think continuing education is a habit, right? So just going to an event like this is a habit of investing into yourself in terms of becoming a better entrepreneur, better business owner, better leader and ultimately improving your, your wealth, right? And profitability and whatever that looks like for you, we get, we all get in our flows, right? And I can say that the reboot is like a annual flow that we hit, right? Like our company goes to them, it’s like this, it’s a recharge for us and all these regional events are becoming that too, right? Where it’s another habit where it’s helping us keep that momentum, keeps us in check, keeps us staying in that rhythm. Um And part of that rhythm is our habits that we’re trying to create for ourselves. And a lot of times I think we all share the same um faulty parts of it, right? Like we all, we all got the same habits that we all got to work on and, and all of a sudden you don’t feel alone, right? Like, man, I just got, I just got to be able to put it down. So I’m not opening my computer up when I get home at night. So I feel buried by my work. Right. Like everybody’s got that problem, it seems. And every time we had a committee meeting, Fred is over there slinging his brush and roller and, you know, like in the middle of it all and, and we’ve get, we, we’ve all been there, you know, we can feel for him there in that moment and then, and yet we still gotta get payroll. Uh We still gotta make sure there’s money in the bank for payroll. Uh you know, and then, and then, and, and all of that and I think we all sharing the same struggles. So, um you know, coming to these events like this and creating this habit to recharge and uh you know, is a, is a, is a positive thing I think. Yeah, one of the things I want to note too is, is um I like how it, there are these smaller events, there are different parts of the country. Uh So easier for certain people to get there. But really the, the event is built around a specific um theme or service, you know, and this one, obviously residential painting, there’s also a commercial painting conference, there’s a women at paint conference, there’s PC and Espanola Conference. Uh So there there are these smaller, more targeted events, kind of more niche events which allow the, the PC A and the event and, and really all the presenters to dive deeper then maybe they would at, at Expo which is gonna cover this huge breadth and, and kind of anything and everything you could ever know. You go to these localized events and you can go a, a level deeper potentially in terms of that specific subject matter. I, I agree with that 2100% because, uh I mean, like I said, I, I love the main Expo and stuff, but a lot of the times I get a lot of knowledge doing a one on one conversation with somebody, you know, um and, and, and getting more out of that conversation than you will do in, sit in, you know, sitting in a, in a room full of 1000 you know, entrepreneurs. Um So I think this one’s going to be more structured that way, more, more intimate for, for everybody to gather and be a little closer to each other and be able to get a little bit more information out of it. And again, not to say that you don’t get information out of the main expo, but um definitely it is gonna be more smaller base conference to where you can pick up some more things. Yeah. Yeah. For people who are listening, who, who either haven’t been to one of these or, or haven’t been to an expo. I would encourage you to go to both. If you’re gonna, if you’re gonna be able to choose two events, go to Expo and choose a smaller event, residential painting will be a very, very good event and you can kind of compare and contrast, but they’re both gonna give you different things. They’re both gonna be super, super valuable. Who wants to kind of give us a rundown of what the agenda looks like? Go for a friend. Fair enough. I mean, I guess, is that official? No, no, I’m not. I almost was gonna be the M CD. Thankfully, I’m not because I’ve never MC an event and I didn’t. There was, yeah. Yeah, we’ve got, uh Morgan actually, uh Morgan Zion who, um who did it last year? So thankfully we’ve got um a returning veteran of the, uh, of the event. Uh because yeah, we weren’t sure if, if she was going to be available and it was like everyone’s looking around like who’s gonna do this? And I’m like, I mean, hey, I’ll, I’ll, you know, I’m the village idiot. I’ll do it if I need to. But I’m, I’m, I’m not gonna do justice the way she is, you know, in, in Brandon’s own words from last year, we’re all friends about that. I forgot about that. Yeah, he, he’s not off the hook though that easy though next year. He’ll probably do the A MC on next year’s. Uh, residential conference, you know. Um, I, I guess that’s, uh, that, that was the, the thing, it was like, well, if, if, if we need somebody to do it next year I’ll, I’ll take notes this year, maybe I’ll, I’ll try my hand at it. But, um, I did actually volunteer to do a talk. Um, which, uh, I, I’m still developing that talk but it’s, it’s gonna be a good one. It’s about the power of habits. Um, so it’s gonna be interesting because, um, Morgan is doing a talk on the, the science of, of building and strengthening habits and then I’m gonna be doing one about the power of it. So she’s the expert, you know. Uh, I’m just, I’m just a painting contractor so all I can do is kind of, uh, relate what, um, what some good and bad habits have, have done, you know, for and against, you know, myself and my business in the last almost 10 years. Um, we’ve been in business officially nine years as of August. So there’s, uh, uh, there’s, there’s a lot of things that, you know, you, you hit a certain stride with and you’re like, hey, those, those are good habits and, you know, certain things you’re like, oh, yeah, we’ve got to change that. So I’ve got, I’ve got some things I want to talk about there. Um, but, uh, my, I’m probably one of the least qualified people to give a talk at this. Thing. So, um, we’ll, we’ll go through the, we’ll go through the list of all the people who are actually, you know, uh, proven track records of success. You’ve got, obviously, uh, Nick Slavic, he’s, he’s one of the headliners here. Um, since we’re gonna be in Minneapolis, um, he and, and, and Jason Paris are each gonna do talks as well as, uh, they’re gonna do a joint talk at the end. Um, so basically, between the two of them, we’ve got three different subjects right there. Um, essentially, um, Jason is gonna do one on, uh, well, Nick and Jason, they’re gonna do one basically on uh the future of the, of the painting industry. And, um, I wanna say, I mean, Jason is an economist, you know, by, uh by, by nature, right? He was, um, I know that’s what he went to school for, uh, before he started his, his painting company and, and olive holdings and everything. So he’s, he’s got a great, um, background in economics and hopefully he’s, he talks a little bit about the, um, the habits of all of the client base that we all have, right? Because people’s spending habits are very different this year. Um, it’s, you know, there’s, there’s a lot of things going on and hopefully, maybe he can shed some light on that. Um But yeah, aside from that, um, Nick is gonna be doing one on leadership habits. Should get some, some questions queued up for Jason. That’d be really interesting. Yeah, for sure. Because I, that, that is, by the way, uh, one thing we’re gonna try to do is if the, if time allows, we’ve got a lot of speakers. So there’s a lot to get through in two days. But, um, we do wanna try to do Q and A with anybody that we can so, um, anybody who’s coming, you know, if you’ve got questions for any of these speakers, you know, think of them ahead of time or as you, as you’re listening, you know, by all means there’s, there’s gonna be time for that. Um And aren’t we doing it a little differently in regards to the speakers are only gonna be a 45 minute give or take and then we’re gonna do a 1520 minute Q and A at the end of each topic because that kind of the goal. Yeah. And actually, um, to that point, we’re, we’re gonna try to structure it. Um So if anybody’s ever been to Expo and they know what the, uh brain melt sessions are, we’re doing kind of a, a hybrid take on that. Um So I know the last residential conference I went to is three years ago and they had round table discussions where, you know, uh basically one topic or question gets put up on the board and everybody, you know, at each table just discusses that for, you know, uh however many minutes, 1015, 20 minutes and that way, kind of everybody’s talking about the same things. Um, whereas if you go to Expo, there’s what’s called brain melt sessions where each table becomes a different subject matter. Um, and there’s a subject matter expert that will help kind of facilitate the conversation. So, what we’ve decided to do is, uh, rather than have, you know, one or the other. Each, uh, we’re gonna try to do a brain or a round table brain meld session, uh, right after each one of the speakers. So that, that specific topic can, then, you know, as a group at your table, we can dive into it and you can discuss it, um, while it’s still fresh in everybody’s mind and, you know, we’re gonna ask each one of the speakers to come up with a list of questions, uh, to spark those conversations. So, and I think it’s gonna be really good because it, it kind of keeps everybody engaged the whole time rather than like, ok, well, I’ll just wait until the end of the day and we’ll all get together at tables. Like, no, let’s, let’s keep the conversation going all day because that’s what, you know, that’s what gets people talking and creates new friendships. Right. It’s awesome. Yeah, it really capitalizes on the, on the more intimate setting too, of 603 people or so, you’re gonna get to know people really well when you’re, when you’re doing those exercises throughout the whole conference. Yeah. So, uh, I finally pulled up the, the list here. Um, so we’ve got, uh, Daniel Honan, um, from Bookkeeping for painters. He’s gonna be talking about financial habits. Um, we’ve got Michael Chaney who, um, is actually one of the, one of the champions of the women in paint conference. Um, she’s, she’s got a lot going on in her schedule right now. She’s gonna join us as well and, um she’s gonna talk about uh consistency and uh changing lives through paint is the name of her, her talk. Uh We’ve got Micah Stelter who is the uh VP of sales for, I think the entire um uh entirety of Paris painting. I’m not sure if it uh I know he’s one of the partners for olive holdings as well. And so, uh guys got, you know, tons of knowledge about sales. He trains a lot of sales people. So he’s gonna, um he’s gonna do a talk for us. Um And then we’ve got what was there? There’s, there’s actually two different panel discussions we’re doing uh Brandon, I know you’re gonna lead one of those and we’ve got uh Nate Streeter who is uh he’s head of marketing for uh for Paris painting. And I think also uh all of the olive holdings companies. And then Zach Kenny who um everybody knows from, from Instagram. Uh He’s a brilliant marketer. He’s done tons of things on Instagram and um just between the three of you guys. I’m really, I’m really looking forward to that panel discussion to, to learn more about what, uh, what habits I need to adopt and change with my marketing because, yeah, that’s gonna be there. Really? No, that’s to, to get the three of you guys. I’m glad we gave you, uh, a nice long time slot too because I know between the three of you there’s tons of stuff you’re gonna cover and talk about. And that’s, yeah, that’s, that’s gonna be a good one for sure. Um Finally, we’ve got the organizational habits basically as a pa a panel discussion with several of the founding members of Olive holdings um as well as some of their key um key management roles within the organization. And uh they’re doing, they’re doing a AAA pretty big panel discussion and some Q and A about that. So, um it’s gonna be interesting to hear from them about, you know, what kind of habits they’ve uh they’ve developed within each, you know, each segment, um each role and responsibility in such a large organization that’s helped them grow on scale. So yeah, there’s, it’s a lot of really good talks that are gonna happen. I’m, I’m looking forward to it. What about the uh the events outside of the presentations? All the following is gonna host the tailgating party uh for all of us, you know, I think that’s gonna be one of the hidden gem, hidden gems of the whole thing because, uh, you know, in the area in Minnesota, just with the, um, gathering of painters that they have there, they got a lot of energy of, of contractors and of course, Slavic and, and Nick, I mean, uh, Jason Paris and then you got all the suppliers there, I mean, the Great Gold and the Titan. And so there’s a buzz of energy in there and I, I’m pretty, uh, excited and looking forward to seeing what that, what that brings out to the, the conference and, and maybe we’ll feel that a bit at the tailgate, you know, you know, is that at their headquarters? I think so. Apparently, I think uh Minnesota is actually playing a Thursday night home game there. So they’re, they’re telling everybody to wear their best jersey and, and have some TV. S and I’m not sure what kind of entertainment they’re going to have as far as live music and stuff, but there’ll be food and be a great evening for sure. That’d be a good time. Yeah. Right. Milty Polka out there. Right. So I know there’s, uh there’s also gonna be a welcome reception. So anybody who’s gonna be, uh coming into town on Wednesday, there’s uh there is gonna be a welcome reception at the hotel. So, um kind of a happy hour style event and we, um, we have a closing reception on Friday. Uh We’re still working through some final details because we, you know, we don’t want to be outdone. Um, I know there were some really good, uh, good events that have been, you know, put on as, uh, as kind of the closers for some of these other events. And we’re like, yeah, we need to, we need to get some somebody local, you know, whether it’s Sherwin Williams or, uh, or one of the local suppliers or even, you know, Grego Titan, we’re gonna get somebody to, you know, hopefully make that a, a really, you know, uh a banger of an event as the, as the kids say, right? I mean, it’s gonna be Friday night. Everybody’s gonna be done with the conference. I know who’s gonna be flying out on Friday night, right? I know most people are gonna stay. So we’re gonna as, as a committee we’re working through. That’s one of like the final details um to, to make uh make that a good event. So, and for people who are listening and, and want to read more specific details about this, you can go to PC A paint ed. org that’s PC A painted. org and then click the events, drop down, go to live events and you can see the PC A residential conference, you can register, read the details, uh all of that. So what would you guys say? I guess to people who, you know, the stuff costs money, right? And, and it costs money, it costs time. You have to go there, you have to get a hotel fly, take the time off work, pay for the ticket. How should people be thinking about that? Especially as we head into, into winter continuing education. Right. I mean, that was what we talked about earlier. You know, this is, uh, first off, it’s a write off, you know, the whole thing. Um, talk to your accountant if you don’t believe me. Uh, definitely it’s, it’s continuing education. Um, to me, what I’ve realized, uh several years ago, was that something like Expo is just built into our annual budget, right? Like once I went to the first Expo, I’m like, I’m not gonna not go to this every year, right? Um But now that there’s all these other smaller events, um trying to make it to at least one of these, you know, every year is, is also a really, um I think it’s crucial, you know, not only is it at a separate time of year, right? So, like we’re going into the slow season, um, like Cole mentioned, it’s kind of a reboot time for everybody. Everybody just came off of the, uh you know, a, a busy summer and now whether things are slow for you during the winter or not, you know, it’s a great, it’s a great time to really just kind of wrap your head around. What, what can you do to change things, um for, you know, I mean, you’ve got the slow season to make changes right before things ramp up again in, uh, you know, in January, February or even if it’s next spring. So, I think it’s a great investment personally. Um, and it’s not as expensive as going to, you know, like a week long event, like ex Expo, you know, um, essentially depending on where you are in the country. You could be working Wednesday morning, you know, so you could put in an entire half a week before you, uh, before you get on a plane and come join us. So I did. Yeah. And it, it gets a, it’s a tough one, right? Because you’re heading to slow season holidays, all of that and a lot of contractors I’m talking to now. Um, you know, they, they haven’t had the most busiest of summers, uh, right now. And, uh, uh, it’s a, it’s a hard, it’s a hard decision. And what I say to that is, is, you know, if you want a way to, to grab the bull by the horns and you feel like you don’t know how to change direction of where your business is going or what it looks like ahead or all of that. Like, this is a great way to just grab that bull by the horns and take control and, and invest in yourself. Um, and, and, and find some sort of, uh, calmness to this, right? Because we’re grabbing that ball because we want to take control and we want to do something take, make uh take some actionable steps, uh move forward and sometimes these kind of events help us do that. They help it motivate us all. So I, that’s what I’d say to, to people thinking about it. Yeah, I like uh I really like the idea of building it into the budget. So the, you know, there’s the, the concept in the book profit first and how if you don’t carve profit out of your company and, and kind of make that the first thing that you pull out, then a lot of times you’ll end up not having any profit because it just seems to always find its way to different expenses. I think you can do a similar concept here where you just, you take money and you set it aside and it’s always budgeted for certain events and certain continuing education is gonna happen no matter what. Because otherwise that will be a thing that will get cut if there’s a slow summer. For example, this year, a lot of people had a little slower summer, then maybe they’re not feeling as confident, but it’s the long, we’re all playing a long game, long term game. And if you make the right moves, day in day out, year in year out, five years, 10 years from now, you’re gonna be a whole lot farther along than if you’re, if you’re just kind of cutting corners left or right. And I think trying to go to one of these, one of these a year too. Right. Go to Expo and then try to go to at least one of these smaller ones. Then it’s not overwhelming. It’s not an insane amount of events, but it’s enough that you can create meaningful, meaningful impact in your business. You know, even building relationships with people. I mean, it’s priceless, you know, when it comes to, you know, as I’ve, I’ve learned, you know, met you Brandon through this. I, I’m sure if I have any kind of marketing question, uh, you’re a text away or email away saying I’m having these issues right now. What can I do? Uh, cole same thing, you know, Fred, anybody, uh, throughout this PC A, you, you’re having some kind of issue in your, in your, in your organization or, or something, you know, it’s somebody somewhere has figured out that situation at some point, you know. And so you can’t put a dollar amount on that kind of knowledge when you’re able to just text somebody, give somebody a call saying, hey, I’m having this issue right now. Have you dealt with this? Oh, yeah, this is the way I’ve handled it and, you know, yes, they may look, uh, the event may cost you a couple of $1000 by the time it’s all said and done. But having the knowledge and the friendships is priceless, you know, you can’t, you can’t put any kind of dollar amount on that at all. So I actually can put a dollar amount on. Um Last time I went to uh no, seriously. Last, last time I went to um residential conference, uh the residential forum conference three years ago, um I went with the intention of making one very specific shift in our company. And um I just really needed the support and I needed to get the expertise from other people who had, who had done that before. Uh Essentially we decided uh to, to shift from using um W-2 employees over to 1099 subcontractors. And I had a lot of head trash about it. A lot of limiting beliefs and put it this way during that two day conference. Um I like, I think it was the after the first day, I made a phone call to my sales rep at, at my paint store and said, hey, what do you know that uh that I can start selling to? Because I know I need to make this shift. Um Found somebody right away. I mean, literally by the next week we uh we all of a sudden had subs that we were using. Um So for a dollar amount shift, put it this way that next year we had 85% revenue growth from the previous year. Um Just from that one major shift that we made. And I can safely say that we wouldn’t have been able to um to achieve that if we had stuck with the, the same model we were using. Now. Of course, now I’m at three years later, I’m actually transitioning back um for, for other reasons. But it’s, um it’s really, it, it was priceless. II I, you know, tons and tons of revenue growth that we had just from, you know, being able to go and be around people that could, uh that could share their expertise and just get me out of that, you know, that mindset rut of like, oh no, this isn’t possible, right? So there’s your dollar amount right there, 85% revenue growth quantifiable, pretty good, pretty good dollar amount. And that’s just the year after, right? Because, because we, that’s your immediate impact of what happened. But you keep in touch with those people and it, it’s one of those things that pays dividends for a very long time and kind of compounds upon itself, you just have to get in the habit of growing and networking and, and just go into things like this. And then two Fred, you came in and, and you, you actually took something actionable away from it. And I think one mistake that people do sometimes make at these events is they go get kind of overwhelmed, but then don’t necessarily actually act on anything. And so I think if you rather than try to act on everything, which is our natural impulse, we have so many good ideas, we just want to do them all you just say, hey, I know that that’s not gonna happen. It’s just impossible. But let me pick one thing or two things and I’m actually gonna do them and then you’d be amazed at the impact that can have or a couple, a couple $1000 investment. Uh, while it is, it is substantive can seem negligible after the, you know, after the benefits play out, you know, and you, um, you hit the nail on the head there, man, even if it’s only one or two things that you change, you know. Uh that was the reason why, you know, by choosing habits right now, like as, as our theme, like you change one bad habit that you have, you know, whether you drop a bad habit or turn it into a good one, like the amount of growth that you can see just from changing that one thing you know, in, in your business um can be astronomical. So that’s where we’re, we really want to encourage everybody that comes to um to, to pick, you know, 1 to 1 to 3, you know, singular focus items that we can say, OK, make the change with this over the next 12 months and see where it takes you, you know. Yeah, I love it guys. Uh I think this, this is great. I’m super excited for this conference. You guys wanna add anything else before we wrap up this episode. We’re all friends, we’re all, we’re all friends. We’re all friends here. Like I was embarrassing myself horribly. I know that I don’t remember how, but I remember I just kept saying we’re all friends but he, but he got up there, he got vulnerable and then he got into it. Everybody was friends in there and, and he breaks down these walls and that’s what we do at these small events. Right? Like that is unlike that is for people who have heard me present. That was definitely a different kind of presentation. Danny Danny Kerr of uh Breakthrough Academy. Um I like Danny a lot. He actually said, hey, uh you’re not very good at that. Like you should, you should present the way that you present because this, this isn’t your claim. I appreciate the candor opened up, you know, it’s kind of awkward, but yeah, well, thanks for doing this, Brandon. I appreciate it. And uh that right now we’re, we’re sitting at around uh 60 people signed up for this event. Uh Like Cole was saying in the beginning, our, our goal is to, to hit 100 at least. So get out there and get signed up on this and go to PC A uh website and sign up to this event so we can hit our goal at least. Yeah, awesome guys. I appreciate your time. Super excited for this event. Um Really, really happy with what we’ve put together for it. And uh yeah, I’m so excited Thank, thanks for sharing all this. Thank you. Thank you for having us.

If you want to learn more about the topics we discussed in this podcast and how you can use them to grow your painting business, visit PainterMarketingPros.com/Podcast for free training, as well as the ability to schedule a personalized strategy session for your painting company.

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Hey there, painting company owners. If you enjoyed today’s episode, make sure you go ahead and hit that subscribe button. Give us your feedback. Let us know how we did. And also if you’re interested in taking your painting business to the next level, make sure you visit the Painter Marketing Pros website at PainterMarketingPros.com to learn more about our services. You can also reach out to me directly by emailing me at Brandon@PainterMarketingPros.com and I can give you personalized advice on growing your painting business. Until next time, keep growing.