According to SmallBizGenuis, traffic from PPC advertising yields 50% more conversions than organic marketing alone. Marketing for painting companies differs in some ways from other areas of home improvement marketing, but there are many general facts that apply to marketing across all industries. If you want to take your painting company to the next level, it’s time to learn how PPC advertising can help grow your painting business.
PPC Ads Attract New Business
The goal of any advertising initiative is to boost sales and revenue. When you opt to include PPC ads, you can expect results! Marketing for painting companies works best when it is targeted directly at your ideal customer. With this kind of ad campaign, you can reach customers who are looking for a quality painting company in your area. As mentioned above, the conversion rates and profit-making potential for these types of ads are significant.
Pay-Per-Click Ads Can Provide an Excellent ROI
PPC ads can be viewed as a “switch” that you can turn on and off. Once you dial in your PPC ads, you can enjoy a steady stream of quality leads and a high ROI. PPC ads are best left to professionals, as this advertising option tends to be more complex and expensive than alternatives like Facebook ads. In return, your lead quality is higher, and you can often enjoy higher conversion rates than are common with alternative lead sources.
Marketing for Painting Companies Is Local
Painting companies work within a local service area, and utilizing an advertising option that focuses on targeted geographic areas makes sense. If you want to reach the people in your preferred service areas, PPC ads can be a great fit. You can pinpoint where you want the ads to appear and reach the market that makes sense for your company’s growth.
If you want to take your local painting company to the next level, it’s time to learn more about PPC ads. Our team at Painter Marketing Pros is here to walk you through all of the available options and can help you determine the best way for your business to move forward. Now is the time to put your growth plan into action and attract new customers. Contact us today to learn more about how we can grow your painting business.