According to The Manifest, 74% of consumers follow at least one brand on social media, and 96% of these consumers directly interact with the brands that they follow. As you promote your house painting business, brand building with social media helps you connect and engage with current and potential customers. Here are four other ways painting company marketing can establish your brand in the community.
1. Creating a Mission Statement
Creating a mission statement that reflects your values and how you want to serve your customers can help when building your brand image. This statement should be concise yet effective and should communicate what your business stands for. Keep it brief and memorable, as you will use this in all of your marketing efforts.
2. Engaging With Your Community
You can be active in your community by attending local events and sponsoring charities or causes you care about. This interaction will help build awareness of your company and show people you care about more than just your company’s profit. Get your customers engaged and involved through interactive and fun social media posts. If you’re unsure where to start when it comes to creating a presence on social media, consider working with a marketing agency that specializes in helping its clients create social media campaigns.
3. Reviewing Successful Competition
Researching successful competitors in your area and reviewing what strategies they are using can help you stay ahead of the competition. Seeing what works for them can give you ideas when developing your own strategy. With professional painting company marketing, you won’t have to worry about getting to the top of search engine results on your own. With their SEO knowledge and experience, you can run the everyday duties of your company and leave the rest to the experts.
4. Creating a Mobile-Friendly Website
Your website design should be simple yet eye-catching. It should also be consistent and look good across all devices, so customers can easily access your site without being inconvenienced. More and more consumers are using their mobile devices to search for services and make purchases. Because of this, it’s more important than ever to have a mobile-friendly website. With increased accessibility, you can create long-term loyalty and customer retention.
Developing a brand for your painting business involves a lot of work. However, with the help of a marketing agency that works specifically with painting companies, you can establish your brand and grow your painting business to new heights. Contact Painter Marketing Pros today to get started!