Marketing for painting companies is most successful when the right tools are utilized. According to HubSpot, in 2020, the most effective tool for converting prospective customers was email collection forms, a strategy that yielded a 15% conversion rate. This data point is true across industries and shows a potential for growth that can be realized by painting companies across the nation. Continue reading to learn more about how you can effectively use email marketing to boost sales for your painting service.
What Does Email Marketing for Painting Companies Entail?
The goal of every marketing campaign is to grow sales and revenue levels while increasing your company’s market share. A successful email marketing campaign simply means that you’ll approach your prospective clients via email. Email campaigns are an effective way to increase your advertising reach and convert viewers to paying customers more often.
Growing Your Email List
A robust email list is the foundation of any successful campaign. The best way to grow your list is through organic awareness. You want to approach prospective customers who have shown an interest in your services rather than blanketing an entire zip code. Digital advertising that includes any type of incentive for the page viewer to provide their email address is an effective way to increase your list. This enables you to identify people who need and want your services.
Executing Targeted Email Marketing Campaigns With Clear Goals
A targeted email campaign allows you to reach out to your potential customers with actionable information. In addition to gaining data on the success of the email through metrics like what percentage of recipients opened the message, you’ll know how successful the campaign was by the number of jobs that were booked by people requesting the special deal. Determine your marketing goals before beginning a campaign, and then compare your results to those goals to measure the campaign’s success.
Are you ready to revamp your adverting and sales approaches? Partnering with a firm that specializes in marketing for painting companies is an effective way to increase revenue and grow your business. Painter Marketing Pros is here to work with you and help you achieve the success that you deserve. Contact us today to get started!