If you’re struggling to turn website visitors into customers, then it’s time for optimization. Converting website visitors into customers is critical to your success, especially if you have been investing in marketing strategies like SEO and lead generation campaigns.
Moving leads who visit your painting website through your sales funnel is no easy task. The process of transitioning website visitors into paying customers is a long journey that involves more than just getting your prospects to “submit their email address.”
It’s important to understand the different stages in the customer buying cycle, and how you can guide them through each step of the sales funnel. Understanding your current conversion rate for your lead generation strategies will help you identify what you need to optimize for each page of your website. If you don’t know your current conversion rate or know that it needs optimization, you can follow our top 5 tips and resources for turning a website visitor into a paying customer:
1. Create a “sticky” landing page experience
Visitors come to websites looking for answers on how they can solve their problems. If they don’t find what they are looking for immediately on the page, they will generally leave the website.
When someone lands on your homepage, do you clearly answer their questions? Is it clear what your business offers? It’s crucial to keep your potential consumers from leaving too soon, so keep your homepage or landing page focused on the content that will help convert website visitors into customers.
One trick to optimize for conversion is to avoid busy homepages that lack a clear hierarchy. Keep your messaging clear with an easy way for a visitor to contact you. Your call-to-action (CTA) should be prominent throughout your website.
Another great way to convert website visitors into customers is by having a live chat box on your site. Live chat helps you connect and interact with visitors.
Having a live chat on your page gives prospects the opportunity to ask questions and get answers immediately. A website visitor may not want to call your company, but they may be more willing to initiate a conversation via live chat if they need immediate service or support.
2. Provide social proof with testimonials
Did you know that 93% of customers read online reviews before buying a product? Social proof is when someone purchases a product or service because they see that other people were satisfied with their experience. Social proof can be gained by having user testimonials, customer reviews, or endorsements on your landing page.
This will give potential customers more confidence to trust your painting business and purchase your product or service. This simple tactic to convert website visitors into customers is often overlooked but makes a huge difference in your conversion rate.
Video testimonials are typically the best type of testimonial to have on your website, but written testimonials also work well. Not only can you include these on your home page, but you can also include them on your blog. Reiterating the trust your former customers have in your business is a great strategy to convert warm leads.
3. Optimize for mobile
Mobile accounts for approximately half of the web traffic worldwide, which means your website must be optimized for mobile users. If your website is not optimized for visitors on their phones, then you are missing out on potential leads and sales.
Making sure your website is responsive across all devices allows your target audience to easily view and interact with your website no matter what device they are using. This is especially important for landing pages created for your ad campaigns. If you are marketing on social media platforms like Instagram or Facebook, you have a higher likelihood of those visitors coming to your site on a mobile device.
Quality leads only come from quality websites, and one component of a quality website is having a clear call to action that converts visitors into customers. Keep your CTA persistent throughout your mobile site so it’s easy for users to contact you. Don’t miss out on this simple method to convert website visitors into customers.
4. Make it easy for users to opt-in
When a potential lead visits your painting site you want to be sure to get them into your funnel. Whether you’ve attracted a lead via Facebook ads or through SEO, you want to be able to convert all your website visitors into customers.
One way to do this is with an opt-in form for a free trial or a lead magnet on your landing page. This process allows users to input their email in exchange for information. When you can capture their email address you can work to convert visitors to customers further down the funnel.
Adding a lead generation form to your website is a fantastic way to get more leads into your sales funnel. You can add this form to the sidebar of your site, or you can place it at the end of blog posts. Prospects are often more willing to give you their email address if they believe you will offer valuable content, so be sure that your lead magnet is relevant to your target audience.
5. Write compelling content that is optimized for Google searches
Part of creating a website that will attract quality leads is by optimizing your website for Google searches. SEO, or Search Engine Optimization, is the process of making your site rank higher in local business and product searches.
Creating content that focuses on keywords your target audience is searching for will help you get more organic traffic. This can be done on your home page, location pages, landing pages, and especially on your blog. For example, if you are writing a blog post about repainting a bedroom on social media it would be helpful to use the phrase “how to repaint a bedroom” in your content.
By creating and optimizing content for Google searches, you will see an increase in leads coming from organic rankings on Google. Optimizing your content for what your audience is looking for will not only increase traffic to your site but will also improve your conversion rate.
If you’re looking to attract and convert website visitors, the key is in how your site performs overall. Optimizing for mobile visitors and making it easy for visitors to opt-in are two simple steps that can help convert warm prospects into customers. By focusing on creating compelling content that’s optimized for Google searches, you’ll be able to drive traffic from organic rankings as well as improve your conversion rate by catering to what people want to read about.