Welcome to the Painter Marketing Mastermind Podcast, the show created to help painting company owners build a thriving painting business that does well over 103 million in annual revenue. I’m your host, Brandon Pierpont, founder of Painter Marketing Pros and creator of the popular PCA Educational Series to grow marketing for painters. In each episode, I’ll be sharing proven tips, strategies and processes from leading experts in the industry on how they found success in their painting business. We will be interviewing owners of the most successful painting companies in North America and learning from their experiences.
In this episode, Brandon Pierpont gives painting company owners a clear 2026 growth plan showing exactly where to put your budget (SEO, LSA, Meta) and how to track what matters (CPL, set rate, close rate). You’ll learn the Flywheel for painters (Attract → Convert → Compound) so you can book more estimates, win better-margin jobs, and keep crews busy year-round.
If you want to ask him questions related to anything in this podcast series, you can do so in our exclusive Painter Marketing Mastermind Podcast Forum on Facebook. Just search for “Painter Marketing Mastermind Podcast Forum” on Facebook and request to join the group, or type in the URL Facebook.com/groups/PainterMarketingMastermind. There you can ask them questions directly by tagging him with your question, so you can see how anything discussed here applies to your particular painting company.
And so today he is here to be your co-host, but also to reveal the new era of contractor marketing and what will actually work in terms of marketing for 2026. Welcome, Brandon. Good to see you again. What’s up, dude? Thank you. Thank you. Guys, we, uh, click that link, we’re, we’re, we got an absolutely killer offer for you. I’m gonna walk through it more at the end. But I can tell you, if you wanna scale in 2026, there has not been an offer like this before. Um, click the link, essentially, uh, we’re, we’re gonna find over $50,000 for you, we’re gonna pay $1000.
So, click the link, absolutely killer offer. Pop to be here. Thank you guys for tuning in. You have made a good investment in your business. Can I get a, just a 2026 if you’re hungry for 10003? Let’s go to 2026 in the chat, 2026, if you’re hungry for 2026, because I am. I wanna scale. I think they’re, I think that the, I think it’s been a little bit weird, a little bit wonky, uh, the economy, a lot of things with the tariffs and Uncertainty and, you know, obviously, all kinds of craziness politically.
And so I think that, I think there, there’s pent-up demand. I really do believe that. And we saw that with COVID, you know, when everything shut down, there’s COVID, you basically had to walk outside and say, you know, I, I, I, I paint good, and all of a sudden, boom, hired, right? All these subcontractors, uh, all of a sudden thought that they could run their own businesses and, and then didn’t need to subcontract anymore, but they, they didn’t put any systems in place. And some of those, many of those businesses are no longer really doing that.
They’re back to subcontracting or worse. Uh, so we’re gonna be talking about that today. About putting the systems in place that you guys need so that you can, you can grow in scale. I do believe 2026 is gonna be an awesome year. If you guys are looking at, looking to scale, I’m very bullish on it. I’m a finance guy, so I use, use words like bullish, embarrassed. I’m very bullish on 2026. Let me share. Do do do, yeah, Leonard, there is a, there, there is the kicker, brother. You gotta have a business and be able to invest into your marketing.
There is the kicker. All right, new era of contractor marketing what will actually work in 2026. Are we good? You guys see it sweet? Yes. Um, let’s do this. So, a little bit about me, who here, out of curiosity, who trying to see how many new people we have. This is our 4th event. I’ve, I’ve spoken probably 30 times at, at PCA events and other events over the past 6 years. Who here, just put new, NEW new if you haven’t heard me speak. Just new. If, if, if I’m a new face to you, uh, if you haven’t put there, cause I’m gonna introduce myself, but I wanna, I wanna see if I should actually take time on that for just, you guys already know.
OK. All right, we got a couple of people. Um, cool. Welcome, guys. Thanks for tuning in, by the way, Bill, Frandy, Nina, thank you guys for tuning in. Welcome. So I’m, I’m presuming if I’m new to you, then you have the PCA might be new to you, maybe you’ve heard of it, maybe, but I, I assume you haven’t been to events cause I speak at basically all of them. Um. Go, go to an event. I know Daniel just pitched it. I’m a huge supporter of the PCA.
I think ultimately, that’s how you level up your business. We complain about Chuck and the truck. A lot of you guys have questions for Jason. By the way, Jason, awesome dude. Been friends with Jason for a lot of years at this point, down to a lot of his events. The dude is awesome. If you’re new, if you haven’t heard me speak, you’re new to Jason as well. I can’t, I can’t talk highly enough about Jason. Uh, but, You haven’t been to a lot of PCA events or, or any, you haven’t been to a lot of this stuff.
Kudos to you. So let’s go for tuning in here. There’s a whole ecosystem. This is just the tip of the iceberg. So, I hope you guys will join us for in-person events and everything as well, cause that’s how you’re gonna level up your business. It really is important. We’re entrepreneurs, right? Everyone in this room is an entrepreneur. We’re not, we’re not painters. Uh, I’m not a painter at all, but it doesn’t matter. You’re not a painter either. Not if you own a, not if you own a painting company.
So, all right, a little bit about me. So, very, very involved with the PCA, uh, member of a lot of their committees, and painting Contractors Association is the largest nonprofit, uh, industry trade association for painters, at least in North America. Uh, I’m a member of the Bureau of Speaker, so I run some Sherwin Williams events, and I’m an ambassador for them. I speak positively about it. I’ve been doing it for a lot of years and eventually, they just want to make it official, so, that’s neat. Written two books.
I’m a proud veteran of the Florida Army National Guard. This, at some point, I, I probably need to stop doing this, but some of you guys are new, so that’s cool. Uh, I rode a bull. I did it last year at the PCA commercial conference. I didn’t grow up around rodeos, I didn’t know how to do it. I didn’t know what I was gonna do. But, uh, I do, one of my friends, um, Jesse Ramos, who’s a lunatic, came up and, and at the PCA commercial conference last year, he said, hey, Brandon, I’m gonna ride a bull.
And, and so I, you know, sometimes I speak before I think. I think a lot of men sometimes struggle with that, maybe some women. And so I, I, I spoke before I thought, and I said, yeah, me too, uh, thinking that he was, you know, it’s a joke, or he’s talking about a mechanical bull, or, or obviously not a, a real bull cause that would be insane. Um, but he was talking about a real bull, the words had come out of my mouth. So, we, we ended up going to a rodeo, paying 10003 bucks so we could ride this bull in front of 200 people that also paid 50 bucks.
Um, 200 people that paid 50 bucks to watch about 8 people ride a bull, none of whom were professionals, which to me meant just through, through kind of logically reasoning that out, that this is basically a colosseum and someone’s gonna die. And so, terrifying experience. I did last 7.76 seconds. I’m massively proud of it. It has nothing to do with anything except for the fact that it was at a PCA event. So, sometimes really neat stuff and crazy stuff happens too, in addition to growing your painting company. A little bit about painter marketing pros, we have generated over a quarter billion dollars, over a quarter billion dollars over the past six years.
So, when I’m, when I’m talking about this stuff, there is experience, there’s thousands and thousands and thousands of campaigns, over 300,000 leads. We’ve generated, we, we’ve scaled over 400 painting companies. So, please trust me that I do have experience when I’m talking about this stuff. Uh, I write in APC Magazine. I run a marketing column called Painter’s Playbook. If you’re not a subscriber to AP magazine, APC Magazine, it is the, the only real magazine, uh, in the painting industry at this point, Premium one. I go to Patmag. com, sign up in Paint Magazine.
I also contribute in the Ask a Pro section. And then we won PCA Industry Partner of the Year for the past 4973 years. Big deal, um, testament to my team. And then we, we have a lot of, a lot of happy painting companies that we worked with. Check us out on Google, painter marketing pros. Check out our reviews and you’ll see that. So, All right, the brutal. Truth. Gonna hit you guys with some truth. So, most painting companies do not fail because of low lead flow. Who here, and just be honest, uh, I’ve been there, I’ve been there.
So my background, um, the background that maybe actually matters here is that I, I was in finance. So I was in finance, I went to investment banking, I went in private equity. I was a numbers guy, uh, which is why I like marketing, I like ROI, uh, uh, a return on investment. I like all that stuff. But I then started an auto detailing business. And I didn’t know sales, I didn’t know marketing, I didn’t know what I was doing. I walked in, quite frankly with swagger that I didn’t deserve because I thought, well, I know finance, I, I know operations, so this will be fine, you know, other guys are succeeding in business.
It was not fine, not in the beginning, because I didn’t know how to generate leads and I didn’t know how to sell. And I figured out pretty quickly that that is the, the main um catalyst to be successful as an entrepreneur, and I didn’t possess that skill set. So, I ended up taking a very deep dive and I’ve continued to take that dive over the past 10 years through sales and marketing, and that’s how we have now painter marketing Pros, which I started 6 years ago. Uh, cause I was able to scale the, the auto detail company and then exit.
But in my mind, when, when I was starting the, the auto detailing business, it was always, I need, I need more leads, right? I need to find more leads somehow. I need to, I need to, to shake my network more. I need to go, go back and talk with complexes, maybe I, I lived in and work out joint venture partnerships. I need to, to door, I need to get, get consistent lead flow. Uh, and I wasn’t looking at it the way that I look at it now.
So, who here, and, and be honest, this is me asking you to be a little bit vulnerable if you’re up for it, because the vast majority of you think this way. So, if you put, if you put in the chat, you’re, uh, you’re not, you’re not an out, out, you’re not an outlier, you’re just honest. Um, who here, if you just put new lead, who here do you think that, that’s, that’s what you need? You need new leads, like that’s the main thing that you need, and, and the other stuff is not, not as relevant.
Just put new lead in the chat, just kind of wanna see who’s honest. Some of you guys, that might not be the case for over 50% of you, again, have generated, I’ve I’ve I’ve worked with over 400 painting companies, uh, and I’ve talked with thousands more, thousands of painting companies. So, yeah, new lead, new lead, new lead sweep. So that, that’s actually, we generate leads, right? Painter marketing pros, we’re, we’re, uh, that, that’s our number one thing that we do. We do a lot of stuff. The number one thing that we do is we generate leads.
So if I’m saying that, that that’s not really the kicker, uh, then there, there is something to place, there’s some stock to place in that because of who it’s coming from. So the, your new lead, so, so, you know, Jane Doe, homeowner Jane Doe, your new lead is always going to be your most expensive lead. The new lead will always be the most expensive lead that you can get. The repeat, the referral, those kinds of leads, the upsell, right? Taking the lead and actually making It more valuable if you’re doing an interior project, selling an exterior, uh, upgrading the paint, upgrading the warranty, whatever.
All that stuff is where the true money lies. So, the new lead is essentially an engine, but where the true money lies is the 2nd, the 3rd, the repeat touches, and then expanding that network. So, we’re gonna get into that today. But painting companies don’t fail because they don’t have enough leads, not really. That, that is an issue. If you don’t have any leads, that’s an issue. But where they fail is because the marketing is disconnected, unpredictable, and it’s impossible to scale. So, even when they’re getting the leads, they’re squandering the leads.
And here’s a concept. When I speak in person, I’ll look out and, and usually at a PCA event, one of these, one of, one of their local events, there will probably be like 120 people. In, in the audience. And at the expo, which is their flagship annual event, there might be a couple 100 people in the audience. And so, I’ll look out and I’ll point and I’ll say, every single one of you, that you could operate a painting company in the same market, you could have the same lead.
Jane Doe, homeowner is the same lead, same project that she wants done, same market. You guys, let’s, let’s say you, you, you run similar companies, that value of that lead is different for every single person in that room. And so there’s this misconception that elite is good or elite is bad, right? There’s this misconception that you close the project or you don’t close the project. It’s a super myopic, it’s a super narrow-minded binary view of lead flow. But that’s not how it works, right? Because what are, what are your odds of closing?
Jason Phillips, he’s an expert at sales. So when you get Jane Doe, how quickly do you get in touch with her? How much do you warm her up before you actually get there? What does that process look like? That’s gonna affect your close rate. That’s gonna affect what profit margin you ultimately can close Jane Doe at. If you can close at higher profit margins, obviously that lead is worth more to you. Once you complete the project, how likely are you to get a review? Reviews are worth a lot of money.
If you can get a review from Jane Doe consistently and another, another painting company can’t, Jane Doe is worth more to you. Now, you get the review. How likely are you to do business with Jane again? How much do you keep in touch with her? Are you, do you typically have repeat clients or is it, hey, just on to the next lead? Jane, she’s history. Jane needs to get painted. She needs, she needs another, another paint project. Average homeowner needs a new painting project about once every 3 years.
So we don’t wanna just leave Jane. If we plan on being in business more than 93 years, let’s work on Jane’s house again, right? Does Jane have a business? Does Jane, maybe she, maybe she runs a small HVAC company, right? Does, is it, can we paint her, can we paint something else for Jane? How about Jane’s friends, referrals? How about Jane’s neighborhood, right? Do you have a system for actually generating additional leads in the neighborhood? Do you have a system, do you have some sort of referral, official referral process?
Cause now you can get more leads from Jane. Right? So all this stuff, do you have a really solid online presence? Do you have a really solid, basically brand? So when I give you that lead for Jane Doe and Jane Doe goes and looks, looks at you online because she’s going to, especially when things are a little tighter, like they have been this year and last year and things are kind of weird and wonky, Jane’s gonna do a little homework because Jane’s a A little, a little scared of the economy and the tariffs and everything, so she wants to make sure she’s going with the right company.
A company that’s gonna be around, a company that’s gonna have a warranty, that’s gonna honor it, that has good reviews, has a portfolio. What does that look like? That’s gonna affect your odds of doing business with Jane. So, that’s why there, there’s so many things. I just highlighted half, maybe 1/3. But I think you guys can start to get the picture. Uh, of this, not like it’s a good lead or it’s a bad lead. That’s, that’s not it. There are some leads that are higher quality than others, but it’s marketing and sales is so much more nuanced than that.
It’s so much more holistic than that. So that’s one of the things I want to get into. Um, today, and, and ultimately, this is about setting up systems. So, it’s about setting up marketing and sales systems. Guys, if you have questions, by the way, put them in the chat. So if you have questions as I’m going, I want you to put them in the chat because I’m gonna leave time at the end. My team’s gonna, gonna compile those questions. We’re gonna make sure that we hit those.
Uh, so put those in the chat as I’m going through this. I don’t want you to, I don’t want you to have a question and not get it answered. So, I’m gonna leave plenty of time for that. But 2026 rewards companies with systems, not channels. So again, like, well, how do you get leads, right? You, you go on these painter Facebook groups. Good lord, how many painter Facebook groups are there? Hey guys, what do you guys think about direct mail? Oh, direct mail sucks. Oh, direct, direct mail works for me.
What do you guys think about Facebook ads? Oh, those leads are crap. Don’t use Facebook ads, that, that doesn’t work anymore. Well, it’s working for me. So, everyone’s viewing it like, oh, there, there’s this one holy grail, there’s this one silver bullet, there’s this one, it’s not. All these channels work and all these channels don’t work. It depends how you run it, right? And ultimately, you don’t wanna have just one channel. So you wanna have a system. All this stuff works, and it all cannot work. Right?
It comes down to you. That being said, if you’re in a, a tiny little town, there’s certain situations where, where you might actually be a, a special snowflake, right? And I think I follow Alex Formosy a lot. I’ll probably referenced him a couple of times, got a, got a huge, huge, uh, fanboy of Alex Formosi. He, he’s a really successful marketer, entrepreneur worth hundreds of millions. But, uh, Daniel’s basically friends with him. So Daniel’s got pictures with him and stuff. I, I’m not that close with him, but I have talked with him for a while.
Uh, he, he, he essentially said everyone thinks they’re a special snowflake, right? Well, my business, blah blah blah, it won’t work in my area because blah blah blah. There are very few circumstances where that is true. If you live in a town with like 1093,1083 people, I mean, we, we have some, some painting partners that maybe that. 1073 or 1063,1053 people in there, and Daniel Strout, the guy who, who, he was the testimonial we just did, he’s doing over 1043 million. We’re, we’re on track to march over 1033. We’ve only been working with him for a year and a half.
I think he has 1023,1013 people in his service area. I mean, that, that’s a big head trash misconception, like, we don’t have a big enough population. We’re at 1003,21000, we’re at 211000,212026. Our population is 2120,2135, and uh we’re capped out. Right? So there’s so much head trash going on. Odds are very good that your company is not a special snowflake. It does happen, odds are good, it’s not. So these are, these are right here, these are some of the marketing channels, these are real channels. So we have website. SEL, Google Business profile, uh, sales system, Google local service ads, social media, social ads, Google Play.
So all this stuff is, is important and you actually need to do all of it. But again, the problem is viewing it as, as just independent silos. Like I get all my leads from SEO. I love SEO. SEO is, is the best way long-term to grow your business, that and repeat and referral. I love it. Paid ads gets you paid now. So, paid ads helps you scale and it, it allows you to get more control over your business. But I love all this stuff, but relying on only one channel is a massive, massive mistake, right?
So the problem is that painting companies are just relying on one channel and they’re kind of doing all this stuff separately, and they don’t have a system. So the way that we fix this, what this presentation is about is the flywheel reveal. So it’s, we, we break it down into three sections. So number 2110, you, you have to attract, right? And so, This, this sounds kind of silly, but, but painting, painting companies don’t think about this. They don’t think about what is their offer. They don’t think about why would a homeowner or a commercial property owner, or commercial property manager, whoever your avatar is, why would they want to do business with me?
Right, they, they, there’s like very little processing of that. What, what is, what is my brand? What is my value proposition? What makes me stand out? What makes me special? And by the way, it could just be how you look, right? It, I mean, don’t be a dirtbag. Please don’t be a dirtbag. Um, most of you, hopefully, all of you are not that. You’re not chucking a truck, you’re tuning in on this, so you probably run a pretty, a pretty solid company. You probably care because you’re tuning in right now to better yourself and better your business.
The vast majority of painting companies are not doing that. Your competitors are not doing that. So, I’m gonna assume that you run a pretty solid company, right? So, It could be that you don’t have a super special warranty. It could be that you sub out your work, right? That’s fine. I’m a huge fan of the subcontractor model for painters. It, it could be like, well, I look at my painting company and I don’t know what makes me different. It’s the customer service that. It’s your brand image online.
There’s so many things that we’re gonna get into that will help you attract people and ultimately establish trust, right? The, the convert. So once somebody pulls in, this is where it’s, well, hey, it’s a good lead or it’s a bad lead. Well, I called them and they didn’t answer. Who here has thought that before? Who here thought that? Just put a one in the chat. If you’re like, well, I called them, they didn’t answer, therefore, it’s a bad lead. Put a 2110 in the chat. I know many of you have thought that.
I called them, they didn’t answer, therefore, it’s a bad lead, right? And then compound. This is where, how many clients are we getting reviews from? How many clients are we doing repeat business for? How many clients are we getting referrals? When we step foot into a new neighborhood, I walk into this neighborhood, I do a client, oh this is nice, the houses are pretty nice. I, I do, I service the home. That’s my neighborhood now, right? So when I ran an auto detail business, if I do that, I’m now going to, to pepper that neighborhood.
With flyers. I’m going to door knock that neighbor. I’m gonna direct mail that neighborhood. I’m gonna take before and after photos of the house. I’m gonna talk to the homeowner about it so they don’t get upset. Take before and after photos of the house, and I’m gonna direct mail that to the neighborhood. I’m gonna offer a referral program to the homeowner that gives them a $2120 or $2110 Amazon gift card, gives 105% off the next project for any people they refer within the next month. I’m gonna give them that.
I’m gonna follow up with fridge magnets. I’m gonna follow up on their 1-year anniversary. I’m gonna check in 6 months from now. That house in that neighborhood is mine now, right? That’s how you want to think about these projects. So that’s the compounding. I’m gonna get reviews. I’m gonna get a video testimonial. I’m gonna use these assets to now increase the value of every single lead that I have moving forward. So, I’m gonna get more leads, and I’m gonna make those leads more likely to close because I have more assets, I have more trust.
I have more backing. I’m creating a flywheel, right? So that’s the compound. So, homeowners, focusing on the track. Homeowners do not convert from one touch. The Who here thinks AI is, is, is, has changed the game? Just put in AI if you think AI has changed the game. I’m very interested in that. People, people are real into AI. That video, that video, who, uh, if you heard, if you were here at the beginning, I think about, we got about 500 people on right now. Awesome. I think about half of you guys were here right when the thing launched.
We had a video, we had a, um, a song. That went off about painter marketing pros and profitable painter CPA and in this event. That was AI. AI can do some really cool stuff. Basically, DJ AQ, he’s, he’s kind of hosting this whole thing. He was the DJ on that thing. Um, here’s what AI is doing. So, AI is improving a lot of operational efficiency. AI is not quite where I would want it to be in terms of the sales stuff, but a lot of automation is there that can help you, but that’s been there for some time.
We’ll get into some of that. But AI is also breeding mistrust right now. We see videos, I see these videos, these clips on Instagram, Facebook, whatever. And sometimes I don’t know if it’s real or not, right? So we, we see the videos that like Soros and all these AI video platforms are becoming so good that it’s hard to know what’s real. And it’s just gonna be continue to become harder to know what’s real. So, homeowners, when, when you have a lack of trust, when people are starting to kind of doubt the reality of what they see, they can’t trust their own eyes, then the trust factor that you need to establish goes up.
So that trust factor is huge. It’s already the number one thing for contractors. And if you think why, why, why do referrals matter so much? So, If you think about the, the logic of this, so many painting companies have, uh, they grow through word of mouth. Who here, if you just put it in the chat, who here, if you, if you say word of mouth, who here has primarily grown through word of mouth? Probably a lot of you. The ones that are, that are ultra-aggressive, maybe not, but painting companies, they have this, this badge of honor.
I don’t need to mark it, I just do good work. You guys ever thought that? I don’t need to market, I just do good work. I grow through word of mouth. How about you do good work and you market? How about you do that, right? So the, if so many painting companies grow just through word of mouth, meaning they don’t, they don’t really keep in touch with past clients in a systematic way. They don’t give them collateral and incentives like hard copy stuff and emails, and they, they’re not reaching out to them saying, hey, I just wanna remind you of our referral program, hey, just wanna remind you of our repeat business program.
As a loyal client of ours, we offer you X, Y, Z. They don’t really have anything like that built in. But yet, they grow because they came, they They painted the house and then that person called them back or that person referred them to their friend, hey, I talked to Suzie, you did her house, yeah, I’m thinking about getting my whatever painted. Can you come out and give me an estimate? Why does that work? It works because the trust is already there. You’ve essentially de-risked, risked, de-risked it.
Guys, I’m a little tired. You have de-risked it. So you have reduced the risk for the other homeowner or the commercial property owner or whoever, because they see, OK, my friend or my neighbor or my family member, my whoever, that you did work for them and it went OK. It went well. You didn’t steal from them, you didn’t mess up their house, you didn’t, you, they, they came and I went and I talked to Jill, and she said, yeah, they did, they did a good job, pretty good job.
Yeah, the house is good, looks good. Now I know if I call you. Now I know you’re not gonna screw me. Odds are good that you’re not gonna screw me. Odds are better if I call you that you’re gonna be OK, especially if I say, hey, Jill referred me, you know, just so you know, we, we got kind of a network forming over here. Jill referred me, so, she said, you did good work, so do good work for me. And you’re gonna come out versus if I go to a company, whoever, and I bring them out and it’s just a new transaction.
I don’t know. I don’t know if they’re gonna do, if they’re gonna do good work or not. So, why does that matter? It’s because you were de-risking it for them. You are reducing the risk. So, when you touch homeowners, when they see you, this is subconscious. When they see you, um, when they see a yard sign, when they see a wrapped van, when they see a Facebook ad, when they go on and like, oh, I’ve seen this company, now I’m really interested. I, I do think I want to get a painting company.
Let me go on, best painter company near me. And then Google puts you at the top. Oh, Google recommends them too. And then they see the Google Business profile, and then they see a Google local service ad, and then they get a piece of direct mail from you, and then boom, boom, boom, boom, boom. It’s like the universe is saying, hey, this painting company is solid. You’re gonna be safe if you use them. Proof, proof, proof, proof, proof, right? So the, the homeowner, they need to be touched 5 to 11 times.
Think about Coca-Cola. I don’t expect a lot of chats here. I, at this, probably some people will joke. If you don’t know what Coca-Cola is, just go ahead and put, put Coke in the, in the chat. I think everybody knows what Coca-Cola is. We’ll get a couple of guys who are probably joking, um, a couple of gals, but Super Bowl commercial, what are you gonna see a lot of in the Super Bowl? You’re gonna see a lot of Coca-Cola commercials. You’ll see billboards, Coca-Cola commercial, we’re gonna have, it’s Christmas time, Santa’s gonna come out.
Santa endorses Coca-Cola, it’s all he drinks, right? That and milk. Kids put out milk, he drinks that too. We know what Coca-Cola is, why the heck do we need to see it? It’s, it’s to put it here, right? It continues to establish brand, establish trust, like make sure it stays top of mind for us. You guys need to do the same thing. You guys need to do the same thing in your, in your local service there. So, you wanna touch people, you wanna touch them online, offline, you want them, the, the more they can see you and the more different mediums, so a medium would be the method that they see, whether it’s a Facebook ad or, or on your website or, or a piece of direct mail, those are all different mediums.
The more different mediums and the more frequently they see you, the more you breed trust with them. They start to think that you’re a really solid company. So, John, John, uh, let’s meet John. John, the homeowner, John notices his exterior paint. is fading like most homers, he starts with Google searching best house painters near me. Why does Google matter? If you are going to look for a painting company, if you’re gonna try to look for a plumbing company, if you’re really looking for any service and, and you, you might go and you might ask your friends or your neighbors or your family, like, hey, do you have any, any referrals?
Hey, I need to do X, Y, Z. Do you, can you refer anybody to me? No, you’re, you’re not sure. OK. Google is my next best bet. Google because I trust Google. I use Google, Google is the most, most search engine. I mean, I don’t, I don’t trust the company at all. But I trust the results of Google, right? So the, I’m gonna go on Google because they’ve generally given me good results. And because I don’t have a personal referral right now, I don’t have a personal connection, my next best bet is to trust Google.
So when Google puts it up, up at the top, OK, that means something to me. Because that’s how, that’s how SEO search engine optimization works. They normally don’t put Chuck in the truck on the top. There’s, that’s a whole another four-hour webinar, how that works. But I can tell you, Chuck in the truck is not going on the top of Google. He’s not. So then when, when the, when there’s a company on the top, OK. Now, I wanna reach out. I’m, I’m gonna investigate a little bit.
I’m gonna go on their website, probably gonna go on their Facebook page. Again, it’s been a weird year or two, so I’m gonna do a little more research cause I’m a little scared, holding the do a little tight. And then I’m gonna call and be like, hey, you know, I found you guys on Google. Can you come out and, can you give me a quote? Right? Now, when you do a retargeting ad, so retargeting ad is if somebody goes to your website, you can, you can actually start kind of following them around.
I’m sure you guys are seeing that with Black Friday and Cyber Monday. You, you went and you looked. I, I bought a massage chair. I probably shouldn’t tell you guys that, but I like to work comfortably. So I’m either standing or I’m reclining. That’s how I work. I work a lot, so, um, I don’t like sitting. Anyway, standing or I’m reclining, I bought a massage chair. I can’t tell you how many ads for massage chairs I’m seeing right now. I’m seeing them all over the place, just following me around, right?
So you can create these retargeting ads and it starts to just kind of put in your brain. You can do that as a painting company too. So there’s all kinds of things that you can do to market effectively. But John, John searches, he finds you, he goes to your website, he looks, John’s not ready to pull the trigger yet, because it’s a big major decision. Even if you come out, he’s a little scared, you, he, he’s gotta find time in his schedule. I don’t know, holidays are going on and I, I, I’m already taking time off work.
I don’t know what if the painting company doesn’t even show up and I take the day off. Um, oh, I’m gonna get to this later. I’m gonna get to it later. He bounces, then all of a sudden he sees your van drive by. Then he sees a yard sign, then he’s, and it reminds, you know what, I, I’m gonna go check that company out again. He sees again, now he’s actually, actually reaching out to you for an estimate. So familiarity becomes action. So after John sees your brand several times, he goes back to your site, this time, he fills it out.
He, he actually wants to get an estimate and he becomes a lead. So this, again, in the, the more the stuff’s all related, the more our, our kind of, kind of spam or scam filter goes up, which is super high right now with AI and everything else going on, the more it goes up, The more trust you have to build. You can say, yeah, but the AI videos aren’t, aren’t about painting typically, they’re just whatever, doesn’t matter. We’re all just naturally so skeptical right now that you have to just naturally work that trust over and over and over again through different mediums.
So that’s where this flywheel really comes into play. So 3 pillars, pillar 0003 is attract, you want to dominate every place the buyer looks. Think about this as the universe is telling the perspective, either residential or commercial buyer, your, your target avatar, the universe is telling them, this is the painting company to use, this one. They’re gonna think it’s kind of random. It’s not random, it’s highly intentional. So they’re gonna think this is the painting company to use. So you’re gonna have a website that looks professional. If you’re small, if you say, hey, I can’t, I don’t know how to build a website.
I can’t invest into some marketing agency right now. I can’t do that. Go to Wix, go to GoDaddy. They have really easy website build. Just put up a one-page website. There’s a template, you can hire a contractor to do it on Fiverr or Upwork, F I V E R F I V E R R.com or Upwork.com. You can go on, you can hire, probably pay them 100 bucks. Now all of a sudden, boom, when you have a business card, you hand it to somebody, or somebody goes and researches you and types in your ABC Painting Company.
com, boom, enter. They have a one-page website there that looks really professional. So at least have that. Ideally, you have a lot more than that, right? So, SEO, this is where when I go on Google and I say, hey, Google, I wanna actually get a, I wanna actually get a, a recommendation from you, you have to have more than one page website. So that’s where SEO now Google is recommending you. Now, they’re searching for painter, they’re also seeing you in the Google Business profile. So that We call it the map pack, that kind of 33 sections that those 3 companies that you see listed at the top with the reviews and everything, that little Google section, that’s the Google Business profile section.
They’re seeing you there. The local service ads. If you’re running LSA just put in LSA, Google local service ads, that’s a little green check mark. So it says Google guaranteed, a little check mark at the very, very top of Google. Run LSA. I’m gonna tell you guys that, I’m not gonna dive super into it today. Again, a lot of this stuff I’ve, I’ve talked about for hours, but local service ads, run it, it is the future of Google. A lot of their development dollars are going into local service ads.
So do not get left behind on that. If you’re not running LSA run LSA. Meta ads. So meta ads, this is Facebook and Instagram. You wanna be there, even if it’s just small retargeting ads, even if it’s a few $100 a month. Ideally, you’re spending a couple of $1000 a month, but if it’s a few $100 a month, at least for people who have been to your website, you’re retargeting them, you’re kinda, they’re seeing you, they’re, you’re staying top of mind for them. And then Google pay per click, if you don’t have a budget of probably at least $4000 a month, I wouldn’t recommend doing that.
That’s for a little bit bigger companies, but Google Pay per click can be highly, highly effective if you have the budget. It’s also highly effective for commercial. So if you’re on a commercial painting company, you should be running Google Pay per click ads. Here’s some, some proof here. So SEO leads, we see that they convert at over 85%. SEO lead is a hot lead. SEO just means somebody searched for you on Google, right? Or it could be Bing. It’s typically gonna be Google. We’re gonna, I’m gonna go ahead and, and there’s something called AEO.
Everyone says, well, Google, maybe it doesn’t matter anymore. Cause chat, everyone’s using chat GBT. It’s like 0.4% of the traffic right now is coming from chat GBT. That will increase over time, but a lot of the fundamentals that apply for SEO are also gonna get you ranked on chat GBT and other, other AI search engines. So, just so you’re aware, Uh, Google still is the behemoth and the same concepts are gonna apply. But when I go into Google or I go into chat GBT and I search, uh, those leads convert really high because I am investing my time.
I am a serious buyer. I’m a serious process. I’m truly in the market, uh, and I’m already investing my time doing research. And then when, when Google or Chat GBT shows me you at the top, my trust is already pretty high. So at that point, if you have the dialed-in sale system, if you have all the stuff we’re getting into, there’s a good chance you can close me. Uh, LSAs are still a gold mine. So these are a pay per lead. That’s one of the things I love about LSA right now, it’s pay per lead.
It’s a Google lead, whereas Google pay per click, the traditional ads, it’s, it’s pay per click. So somebody clicks on it, and then they just leave or they don’t even go to your website or it’s a bot or whatever, then you pay, right? But local service ads is actually a lead, it’s a phenomenal deal. So some of the, some of the negative thoughts are, hey, the leads are too small, they want small projects. I don’t care, right? If you, if you talk about what we’re talking about here, they wanted a bathroom painted.
Who cares? Go in, paint the bathroom, crush it, and then own the whole neighborhood, right? All that stuff, those small projects, just a foot in the door for you. The first lead is just a foot in the door for you to own a whole lot more. And then metaworks, when you’re running meta ads, so if you look over here on the, on the side, this is Daniel. Actually, if you’re, when you’re running meta ads, make it personal. So as opposed to, everyone wants to kind of show the before and after, the professional, maybe, maybe a crew working, crew working is decent.
Um, but make it personal, just putting up pictures of your, your family, uh, you, you outside of the beach with your dog. I mean, stuff like that, it blends more native to the platform. It makes people feel related to you. People want to do business with people, they don’t want to do business with companies. You can see there are 503 comments on, or, or likes and hearts and whatnot on this thing, over 80, 87 comments. So that’s a lot of interaction for an ad. All those comments, by the way, are, are basically testimonials.
Like, hey, we use them, they’re great. Hey, check them out. Make sure you, make sure you do X, Y, Z. Uh, when you have, when you have those comments and some are negative, oh, they’re a scam. Oh, they were, they priced us way too high. Don’t do this, hire, hire someone, hide those comments. Hide them, don’t delete them, hide them. That’s the best practice for, for Facebook. When people leave you a comment and it’s positive, when they’re saying, hey, these guys are great. They did my X, Y, Z, reply.
So someone’s gotta be manning that. We do it for our partners at Painter Marketing pros, but somebody’s gotta be manning that because you have to reply and you have to manage those comments. Don’t just let those rack up without paying attention. Uh, what matters for attraction, it’s not the hacks. Everybody wants the silver bullet. Everybody wants the easy button. Guys, there’s no easy button. I, I hate to break that to you. There’s no easy button. If you do the fundamentals really well, you win. That’s it, right?
Do the fundamentals really well and you win. There’s AI stuff coming, there, there are different things that you can come, tools that you can put into your arsenal. But at the end of the day, this is not rocket science. It’s not. It’s building an incredible amount of trust with the homeowner or the commercial property owner. It’s staying top of mind with them. It’s having a funnel to actually pulling these leads, so attracting these leads, and then it’s having a tight sales process. That, that’s how you win.
And none of that stuff is rocket science. None of that stuff is this shiny object. There’s this brand new thing that you need to do. It’s been really, really good at the business fundamentals. Um, but as, as AI evolves, as our scam alert goes higher and higher and higher, it becomes more and more critical that you have this holistic approach. So, consistency, have covered message, alignment, know actually who you’re serving and what they care about. Uh, reviews, oh my goodness. Reviews, reviews, reviews, reviews. A minimum of 1 out of every 3 of your projects, you need to get a 5-star review.
A minimum of 1 out of 3. If you guys are comfortable, if you’re not comfortable, if you’re like, man, I don’t remember the last time I got a 5-star review. If you want to put in your review rate, Like, hey, 40%, 0003% of the projects we, we do, we get a 5-star review, 10%. If you guys are comfortable putting your review rate, I’d love to see some of these. If you’re uncomfortable, like I’m not putting that in. That’s OK as well, but I’d love to, love to kind of see where you guys are at.
I’ll tell you Michael Chaney, you, you’ll hear from her later. She’s one of our partners. She’s at over 50%. So when you do this, the right things the right way, It’s huge. Uh, and then speed to 25% is not bad, Preston. You wanna be, uh, I’d say at least 33%, so you’re, you’re close. Um, and then speed to lead, especially when you’re advertising, when you’re going on meta, when you’re doing things like this, and you’re, you’re going out and you’re finding people, you have to be like that. People are impatient.
Amazon kind of wrecked that for us. Pillar two, convert, so you need to turn attention into revenue, speed wins. When you do, when someone reaches out to you for an estimate. You have to be in touch with them within 60 seconds. 60 seconds. Not an hour, not at lunch, not same day, not this week, not probably sometime this year, hopefully, within 60 seconds. That’s how fast this has to be. You have to have a system to do that. You have to have a CRM. There has to be automation plus manual in doing this.
This is what we have. So we use this uh software called High-level. When a lead comes in, whether that lead is from Facebook or Google, or wherever it’s from, direct mail, however it is, we’re gonna have it, we’re, we’re gonna tag it. So CRM stands for customer relationship management software. It’s just a place where you can have all the leads. So all the people who have expressed interest in your business, they come here, you guys are getting. Sorry, I want, I want you to win. You guys are getting a lot of texts, a lot of emails from me right now.
That’s, that’s this. We’re using this to do that, right? So you don’t, you don’t have to do it as aggress, we do it really aggressively for our events. You wouldn’t wanna do quite that heavy, but you probably wanna go a lot more aggressively than you are going right now. I will tell you that. So, it’s gonna come in, it’s gonna tag the lead. Now you all of a sudden, you know where your leads are coming from. So many painters don’t even know where the leads are coming from.
So now you know where the leads are coming from, and then you’re gonna reach out. So you’re gonna have an automated phone call. Automated phone call 24/10003, hire someone, use a call center. Figure out how to do it in, in, in after hours and on the weekends because guess what? A lot of people who have money, they also have jobs. And so they can’t necessarily call the painting company at 3 p.m. on a Tuesday. They might be, might be more able to call them on a Saturday at 7.
So, have, have a system. So when they actually fill out the form, It actually calls your phone number. It’s a bot, says John Smith just filled out your lead form. Press one to be connected to John Smith. Now you press one, it forces what’s called an outbound dial. You’re basically on the phone. It doesn’t have to be you, it shouldn’t be you. I don’t expect you as the owner to sit up all night. But you have, this is a system. You build a system, we do it for our partners.
And so we have a, a text goes out, an email goes out, a phone call goes out. We are on it with that homeowner. We’re saying, hey, you cared enough to give us your information, you cared enough to request an estimate. We care enough to get in touch with you right away. We care enough to start treating you right and start having our customer journey be stellar from the minute you connect with us, not if maybe you pay us, then maybe it will be really good. And maybe you’ll hear back, you submitted the form, it’s been like 8 hours, you haven’t heard from us.
We’re not gonna do that. And then we’re gonna follow up. Well, I called them, they didn’t answer. I called them the next day, they didn’t answer, badly. We’re gonna follow up for a freaking year. A year. But Brandon, aren’t they gonna be so pissed off? No. A lot of times, right, because you don’t just bombard them like 20 times a day, kind of like we’re doing with you guys right now. You don’t do that for a year. You kind of, you, you, we have this cadence, right? And you start to taper it, and then you stop really texting, you, you just text very intermittently, and you move to email.
I cannot tell you how many times, 3 months, 6 months, 9 months down the line, people say, man, like thanks for reaching back out. Yeah, sorry, a bunch of stuff happened. I would like that estimate. Life’s busy. I mean, we’ve all left stuff in our shopping cart online. We’ve all gone and, and kind of gone halfway down a task, and then something swooped us in and we couldn’t finish it up. It doesn’t mean the project’s done. I would encourage you guys, for any leads that you’ve gotten, for exterior painting projects, any leads you’ve gotten over the past 3 months that you did not land.
Drive by the house, have somebody, pay somebody on your team. Say, hey, here’s a list of addresses of leads that we got, and we didn’t close. Drive-by, mark down the ones that are, that, that are painted, and mark down the ones that aren’t. I bet there are a lot that aren’t. And I bet if you picked up the phone, that, that will pay for your time right now in spades. If you picked up the phone and you just call those people from the last 3 months, if you’re not already doing that, who requested an exterior estimate that you can see they didn’t get it done, no other painters reaching out to them.
They went on a little bit of a blitz, they probably request an estimate from you, maybe from our other couple of others, and then they just, they just quit. They still need a painting project. You don’t quit, you reach back out. You’re the painting company that cared about. You’ll get some closes right there. Uh, lead handling must-have, so meta leads are colder than SEO. So when you’re running paid ads, just a general concept, when people come to you, so Jane recommended you to me. Can I get a quote?
I’m pretty bought in. Jane, the, the risk factor is low, my trust is high. You treated Jane well. Jane’s a good friend of mine. I’m pretty sure you’re gonna treat me well. You almost have to screw up to lose that, right? So the, the, the trust is pretty high. Next down, SEO. I searched on Google, Google recommended you, you have a ton of reviews. I saw, I see all over Google. Trust is still pretty high. I see a meta ad. I saw, I saw an advertisement. Trust isn’t that high.
Not really. It’s, it’s high enough that I gave you my information, and then I started doing some research which built my trust cause now you have a solid website, you have solid reviews, you have, so the, the trust is being built. But from the very beginning, trust isn’t that high because you came to me, I didn’t come to you. And so now, that’s where that speedy lead, that’s where that building value, that’s where that professional presence, that’s where that multiple touch points, that’s where that comes in because you have to build that trust.
This is your sales process. Sales and marketing are two different things, but they’re very related. They’re not that different. It’s a continuum. That’s why it’s sales and marketing. It’s, it’s a continuum. Marketing then bleeds into sales. It’s all one thing. Uh, and so aim to follow up within minutes, we say 20263 seconds, not hours. Respond to all ad comments, and then treat comments like warm reply. Here’s another thing, yeah, when you run, when you put up posts or posts don’t get that much engagement right now, but when you run ads, and you get some of those comments, some of them will be, hey, do you guys do blah, blah, blah?
Do you stain decks? Hey, do you serve blah blah, blah area? Those are leads. If you do the thing that, that they’re asking about, or you serve the area that they’re asking about, we get more leads from those. So we’ll get leads that people that fill out the form, and then we’ll also get leads, just people asking questions, leaving comments, hey, I’m interested. Boom, pick up the phone, call them, send them a DM online. Those are leads. So, be attentive cause a lot of times we, we see painting companies just ignore that stuff.
Ultimately, run a meta ads, start with over $2000 a month. That’s our recommendation. We require at least $1000 for the partners that work with us. Don’t hire an agency, don’t start down this process for like $500 a month. That just doesn’t make any sense. So that’s why I say you, you have to have at least a couple of $000 that you’re ready to invest into marketing if you really want to do this stuff. If you don’t, go, guess what? Walk out the door, knock on doors. It’s, you’re either paying with your time and sweat equity or you’re paying with your money, right?
That, that’s how business works. So, if you’re like, man, I’m not gonna invest a couple of $1000 a month into marketing, no way. Cool. Pick up the phone, make some calls, go join a BNI, go join a chamber of commerce, go knock some doors. You don’t have to spend money, but you got to do something to grow your business. So start with over $2000 a month. If you’re gonna run ads, Target cost please under $60 just across all channels. Uh, that goes up seasonally, right? That’s gonna go up around Black Friday, Cyber Monday, if you’re up north, uh, you have a lot of competition for the, for Q4 that will, that will fluctuate.
Uh, use engagement program to manage paid, paid. This is responding to all the comments, assign it, assign someone to actually do that. So make sure you’re doing that and then leverage, leverage the, the PMP sales process, what I talked about with the, with the automations with the CRM to make sure you get a human being on the phone with them within 60 seconds. Uh, and then pillar 203 is compound, right? So this is where If you don’t have a plan to turn one customer into 2, you’re burning profit. So when you get a lead, when you get a customer, it’s not, that’s just the entry point.
That is not the the thing. It’s just the first thing. That, that, when I walk into Jane Doe’s house, Jane Doe and I are going to be lifelong friends. She’s gonna do business with me for the, for as long as she lives in that house. Not only that, her neighbors are going to do business with me. The, the whole neighborhood is gonna do, because I’m going to serve her at a high, high level. And that starts with how I, quite frankly, it starts before Jane Doe even, even reached out to me.
It started with all the reviews that I have. It started with my presence online. It started with how Professional my process is. Then once she reaches out, it starts with how I treat her, how quickly I’m in touch with her, the different content I’m giving her, how I’m answering her questions. Before I show up for an estimate, I’m giving her a what you can expect video. Who else is doing that? Hey, hey, thanks so much for requesting an estimate from Brandon, Brandon Painting Company. I wanna walk you through what you can expect from our team.
We’re gonna show up, we’re gonna blah, blah, blah, blah, blah. This is about how long it typically takes. We’re so excited to meet with you. Jane hasn’t had a painting company in a long time. Maybe it’s Jane’s first time. Maybe she’s never hired a painting company. She has no idea. Are they gonna come out for 10 minutes? Is it gonna be like 4 hours? What are they gonna do? Is there anything I need to do in the house to prepare for them? Break it down for Jane. Now all of a sudden, you’re her, you’re her confidant, you’re her, you’re her advisor, right?
And, and then Chuck in his truck, he rolls up, he’s like, yeah. It’s probably about 20, could do that for you. Who does she trust? Jane’s not gonna go with Chuck? Heck no. So, have a plan, get the reviews, get the referrals, get the repeat business, have something hard collateral. Again, AI all the spam, get something in somebody’s hand, get a physical thing into their hand before you leave. Have a, a repeat referral program, reach out to people. I’m a huge fan. Nick May has a concept called, and this, this one’s a, a little ballsy.
Nick, Nick May has a concept called uh free interior touch-ups for life. Free interior touch-ups for life. So when you do a, an interior project, Um, you can say, hey, so you know. Things happen. Dings happen, scratches happen, you guys are living life, you got kids, you got a dog, whatever, right? So things happen. We want this to look as good as new forever for you. So what we’re gonna actually do, what’s included in our interior program, you can make this an upsell. What’s interior, what, what’s included is we’re gonna do free interior touch-ups for life.
That means every single year, on the anniversary of your project, we’re gonna come back out here and we’re gonna do touch-ups for you, and we’re not gonna charge anything. What? What? How can he do? You can’t pay guys to come out and do work for, that’s, that’s the stupidest idea I’ve, I’ve ever heard, right? Except it’s not, because you’re gonna, you’re gonna cap it on an hour, and those are sales calls. The big fear of contractors is you are going to screw them. You’re going to come in, you’re gonna mess up their house, you’re not gonna do the work, the paint’s gonna chip, whatever, something bad is gonna happen, they paid you, you screwed them, and then you don’t come back.
You’re going to not only come back, you’re gonna just come back voluntarily and do it for free. Because what you’re doing is you’re keeping that customer for life. Every single year, you’re gonna come back for an hour. How much do you pay for a lead? You’re paying for your estimator, as Jason says, your project consultant, you’re paying for them to go out there anyways. You’re going to train somebody to go do touch-ups, and you’re gonna train them to be in that homeowner, homeowners, you’re not gonna be pushy, but you’re gonna train them to get additional business.
You’re gonna train them to give them a referral and a repeat hard copy collateral game while you’re in the home. You’re, all you’re doing is saying, hey, hey, Mr. homeowner, hey, miss. homeowner. Here’s our quote. Here’s our, here’s our, our, our quote. Here, here’s what the project’s gonna be. By the way, we, can we charge you more money because we’re offering this really cool thing that no one else is offering? Can we charge you more money? Can you still say yes, because we’re offering this cool thing that no one else is offering, I can’t believe we’re doing it.
Uh, and we have reviews and stuff that talk about it, so you know, it’s real, and video testimonials. And then can we, can we come back and can we sell to you again every year on the end? Is that OK? Can I, can I come to your home and just sell, sell to you every year, and you’d be really happy about it because I’m serving you? Guys, that’s a hack, man. That’s a hack. Most people, they come to these, these webinars, they come to these events and they don’t do anything, do that.
Make sure you have a process because you do have to have a process for that. Make sure you have a process, but that, if that’s not a hack, I don’t know what is. Uh, the compounding effect, so attract, convert, compound, this stuff works together to ultimately get you more leads, to build trust as those leads come in, and then to make every lead more valuable for you as you go along. So, here’s what you need to know, 2026. Shift. There are 3 numbers that matter to you guys. There’s your cost per qualified estimate.
Notice I didn’t say cost per lead. The lead wasn’t bad. Well, they didn’t answer the phone. What about the company that followed up 3 months and then they didn’t answer the phone. They say, you know what, thanks so much for following back up. Yeah, I would like that estimate now. Well, now it was an estimate versus the company that abandoned after 2 days. So it’s, it’s a bad lead, right? So cost per qualified estimate. This uh, this has to do with the lead, it also has a lot to do with you.
Uh, your set rate, that has a whole lot to do with you. If you get in touch with them within 60 seconds, your set rate is gonna be, uh, I think my mathematical calculation would be a bazillion% higher than if it’s like 353 hour, 10 hours later. Uh, and then your close rate, how good is your sales process, how much value did you deliver before you walked into the home or to the, to the commercial property premise. Right? What’s your closer? I mean, there’s so much variability there. That’s where you hired Jason Phillips and his team.
Uh, so everything else is noise. And most painting companies are plateauing because even while they’re generating leads, their sale system isn’t improving. It’s not, it’s not turning those leads into more value, uh, value. They’re not following up. They’re certainly not focused on repeat. For a business. They’re just always hungry for new leads, churn and burn, and then the brand doesn’t compound. They’re not getting reviews, they’re not getting video testimonies. They’re not getting photos, they’re not getting before and after. So once the leads dry up, if they dry up, it’s like they never had them in the first place.
They’re just a brand new company starting over. That’s not very smart. So, what 2026 rewards companies who operate like media companies. That, that’s the game. You got to operate like a media company now. Those who show up everywhere, their buyer looks, and those who build a flywheel, not a funnel. So question, this is for you guys to ask yourselves. How many parts of the flywheel, how many parts of the things that we talked about are missing in your business today? I’d like, if, if somebody could say just Everything.
Put everything, if you have everything. If you, if your website is dialed in, you do retargeting ads on Meta. So when they come to your website, people find you. You’re running really solid Google Pay per click ads and Google local service ads. Your web, your, your SEO is dialed in, so people search for best painter near me, exterior painter near me, Painter Saint Petersburg. They go to chat GBT and they’re searching, you’re at the top every time. You’re at the, you’re in Google Business profile every time.
When they reach out to you, you’re, you’re in, you know, In touch with them within 60 seconds. You’re building value before you show up. You’re providing that estimate within 3 days. You’re, you’re giving them what you can expect a video of that. You’re estimator project consultant sending a little selfie video before they go over so you know you’re coming. Hey, John, it’s, it’s Jack with ABC Pinting Company on my way. Looking forward to discussing your project in 15 minutes. When you do the project, you, you have some unique value propositions like free interior touch-ups for life.
You have a, a really good. Follow-up process for people that didn’t close to continue to add value. You have repeat referral program that you hand them. You’re door knocking, you’re, you’re hitting that neighborhood when you go to, you’re getting reviews over 30 or over 50% of the time. You’re following up and getting repeat customers almost every single time referrals that. Put everything. I would be amazed. I’ll follow up with you if you put it, cause I don’t think, I don’t think anybody has that. That, that’s like gold, gold, gold, gold standard.
And if you’re missing any pieces of that, then the, the value of the lead is, is less for you. So you, I don’t expect you to have that. But that’s the gold standard. So, how many parts of the flywheel are missing in your business today? Where is your inconsistency costing you money, and what would happen if, what would happen if you had that? I didn’t even get to everything, but what would happen, can you imagine? Can you imagine how valuable your leads would be and how valuable your business would be if you had all of that.
So here’s what we’re offering today. We’ve, we’ve never made this offer before. Again, we’ve worked with over 400 companies. I’ve, I’ve talked to thousands and thousands. I run a podcast. I’ve, we’ve done 200 hours of, of podcast interviews. Check it out, Painter Marketing Mastermind podcast. We have some experience to generate a quarter billion, 103,000+ leads. So here’s what you’re gonna get. So this is for Paint the Future attendees only. It’s a killer, killer offer for you. Please pay attention. So, we talked about how the sponsors have different offers. This is a killer one for you.
So, the full flywheel audit. We’re going to go through everything. Everything I just said and then some. We’re gonna look at for your business. We’re gonna deep dive with you. Look at every single component of your business, of the attract, convert, compound, and we’re going to look for gaps. We’re gonna look for areas of improvement. This is a $1500 value. Then we’re gonna move into the CPA style missed revenue map. So based on that audit, we’re gonna essentially see the pieces that are missing, and then we’re gonna assign revenue values to it and then figure out how we’re gonna make up that revenue, right?
So this is This is actually the action plan. So the first is the audit, then we have the action plan, that is a $2000 value. We’re then going to dive into your cost per lead, those three numbers we talked about, your cost per lead, your set rate, and your close rate, your diagnostics. We’re gonna look at those numbers. We have a lot of painting companies behind us. We work closely with Daniel. We know what these numbers should be, and we know why they’re not where they should be when they’re not.
So, we’re gonna look into that. It’s a $1000 value. These numbers are conservative. If you actually think about what we’re delivering, what it would do for your business, they’re very conservative. We’re gonna set up a 90-day growth plan. So, we’ve done a full audit. We’ve looked at everything, we’ve mapped out the missed revenue opportunities and what that means for your business. We’ve now mapped out some core metrics, the three numbers that matter, and what you need to do to improve them. We’re now going to put all of that into a 90-day growth plan that we’re gonna build out and deliver to you.
We’re gonna have a channel budget blueprint for 2026. So as, as part of this 90. Day growth plan. We’re not only gonna give you the plan, we’re gonna break it down by channel. So exactly what you need to do. I’ve mentioned some of the channels today. There are a lot of channels that’s $1500 value. We’re then going to look into your sales and funnel bottleneck analysis. We’ve looked at everything. We’ve created the revenue map. We’ve drilled into your numbers. Now, we need to dive into your sales process. Where are our bottlenecks here?
It’s a $103 value. Then we’re going to go into your priority fixes. We’re gonna give you so much stuff, like, hey, Brandon, Painter Morgan for us, chill out. I can’t. Do all this stuff. Cool. We’re gonna do the top 5 moves. Here’s what you need to do now. What are the biggest levers that you can pull right now to grow your business? We are going to do this and we’re going to unlock at least $50,000 in revenue in your business. It’s gonna be $2000,21000,22026 to $220,235 plus in your business. That’s a $210 value.
The value of this conservatively, conservatively, look at this, think about your business, think whether it would help you. The value of this conservatively is $203,220. That’s not what the price is going to be for you. So, your price right now, $210. This is a limited offer. You must be on this webinar to take advantage of it, and it is capped. Space is capped here. We are not gonna offer this to everybody. We’re going to identify at least $235,000 in unlocked revenue or we’re gonna pay you $1000. Or we’re gonna pay $1000 because we know we’re gonna do it.
If we don’t do it, we pay you $1000. So, if you’re interested in scaling, if any of what I said today seems like, yeah, that would probably be, that would probably help. I think I’m missing a couple of those gaps. Go ahead, scan that QR code or go to that URL, book that. It’s 497. We’re going to give you all of that. We’re gonna send you an an onboarding form, we’re gonna work with you onboard, then we’re gonna sit down with you for 9. 103 minutes. We’re gonna lay out everything.
We’re gonna have pre-built it before we meet with you. We’re gonna lay it all out, then we’re gonna build more stuff after that meeting and deliver it to you. So, you’re gonna have absolutely everything. If we don’t achieve what we’re promising here, if we don’t have a minimum, hey, we’ve stacked out $50,000. Do you feel like we’ve, we’ve delivered over $50,000? No, this doesn’t add up, $1000. So, book it. We are capping this. We can only do this for so many people. We can’t do this forever. This is a very laborious thing.
Our goal is to position you for success in 2026. I appreciate the fact that you guys tuned in. I appreciate the fact that you showed up, and I want you to crush. I want this event to be a life-changing experience for you. I want you, I want this to be the best thing that you’ve done for your painting company yet. So go ahead and book that call, uh, and we’re pumped to help you scale. Daniel Amazing stuff, Brandon, folks, take advantage of this offer. Uh, I know Brandon put so much into this, that, uh, you know, he’s talking to me about this before, and he’s like, I don’t know, this is, this is a lot.
I don’t, um, he’s a little nervous, and you know, it’s a good offer when he’s nervous, you know, uh, because he’s, he’s putting himself out there, he’s putting his team to work on this one, so this is, you gotta take advantage of this offer here. All right, we got some questions. Uh, from Paul, from my website, can I add SEO by fine printing at the bottom of the site, a ton of hashtags, keywords. Just for the search engine’s sake. I love that you asked that, Paul. You, uh, like 20 years ago, you could.
No, you cannot. Uh, there, there used to be that you, you could do stuff like that. What, what people would do, it’s, it’s kind of like gray hat and black hat tactics, stuff that is against the terms deserved. That doesn’t work anymore. But what people used to do is, was put all these words, um, and they would, they would put it like white. Right? So, if the, if the background is white, you can’t see any of the words. If you, if you kind of pulled over, you could see all these crazy words in there that were just keywords that they’re trying to rank for, that stuff doesn’t work anymore.
So, no, I would not recommend that. Another question from Leona, what can I use for automation for reviews and leads? So we use, so, so that’s any kind of CRM software. So, we use high-level, go high-level. com, we use that for all of our partners, we use it for ourselves. So, you, you, you build what’s called workflows, and I don’t want to go too far down this, but I’ll just give you a high-level, you, you build what’s called workflows. And so when you, when you have the, the CRM you basically build these, these decision trees, right?
You can move people over if you’ve ever used a CRM you can move people over and they’ll basically get emails or SMS, uh, and we have, we showed our new lead workflow. So what happens when a new lead comes in, we kind of showed you the back end there. And, and what I explained to you what happens on the front end that there’s a call, there’s SMS, there’s email, to reach out kind of throughout a year. You do the same thing for reviews. I will tell you, here’s the trick with reviews.
You can’t fully automate it. So, it’s automated plus manual. That’s how you, you win with the reviews. My, my, here’s how you win with the reviews. So you show up, the project manager, whoever’s running that project, they’re gonna show up, they’re gonna make a verbal agreement with the homeowner or the commercial property owner before the project starts. Hey, Mr. homeowner, thanks so much again for, for, you know, partnering with us on this project. Wanna knock it out, out of the park for you. If it’s OK with you, I want to make this the best experience you’ve ever had with a contractor, right?
So, I’m gonna do my best to earn a five-star review from you. If there is any issue, if something’s bothering you, don’t feel like you can’t tell me, reach out right away. I want to make it right. I want to make sure we’re, we’re absolutely knocking out of the park for, uh, and try to make this a five-star experience for you. Does that work for you, Mr. Homeowner? They’re gonna say yes, or I’m gonna say no, right? They’re gonna say, yeah, now you got a, now you got a verbal agreement.
Now, you’re gonna do a good job. You are going to take feedback, well, if they say, hey, I don’t like blah, blah, blah, you’re not gonna have an attitude about it. You’re gonna take it well, you’re gonna, you’re gonna deliver at a high level, then you’re gonna circle back at the end, hey, you’re gonna, you know, have gone through the punch list, everything’s good. Hey, hey, Mr. Homer, were we able to do it? Um, what? What were we, well, if you remember, I, I wanted to make this a five-star experience for you.
Were we able to do that? Yeah, yeah, and I, I, like I said, it looks good. Man, wow. Would you be, would you be wanting to leave us a review? Sure. You know what, uh, sometimes people have a hard time finding our Google, running technical issues. I actually have a card here. It’s kind of, it’s what I call a customer happiness card. It’s got a little QR code. I have a card. Do you have your phone on you? Can I actually just walk you through this real, real fast?
Uh, yeah, sure. OK, if you just take your camera out and you scan it, it’s actually gonna pull up Google. We can just knock this out right now. Google review. That’s how you get the reviews. The automations are there to assist. So you have automations that follow up and ask for the review. For reviews, they’re less effective than manual, but we combine them both. I love this next question from Gerson. How often should I follow up with a client or a lead once a week? Oh God, no.
Um, I mean, those are different questions. So, if it’s a client, if you’re doing the project, I recommend a daily check-in. I mean, that’s the above and beyond. If it’s, if it’s a two-day, three-day project, give them a, a wrap-up at the end of the day. Hey, here’s what we’re doing. Here, here’s what we’ve got, here’s what we’re gonna cover tomorrow. Give them an update the next morning. People want to know what’s going on. Uh, if, if it’s a new lead, no, you should be following up daily, daily for at least a couple of weeks and then, and then space it out.
You should be doing some phone calls, leaving some voicemails as a human. So it’s not just automation, it’s not just, hey, you guys are texting me so many times. There’s text and email, but there’s also follow-up. People think, I don’t want to bother them. They want you to bother them. That’s why they gave you the information. They gave you the information because they’re interested. If you just reach out once and I’m gonna wait a week cause I don’t wanna upset them, and I’m gonna reach out again, it’s, it’s actually kind of disrespectful because they already want you to contact them.
And if you don’t do it and you run a good company, how many painting companies are not good companies? I would, I would argue the vast majority of them are not very good companies. So, if you don’t close that project, you’re leaving them for Chuck, who’s gonna screw. You have an obligation to, to, to serve them at that point. Another question from Lindsay, where do you draw the line when it comes to those free touchups? Yeah, so, awesome question, Lindsay. So cap it at an hour, so there’s gonna be terms to it, right?
So it’s, hey, we’re gonna come up and, and do touch-ups up to an hour. Some people won’t even have, it won’t even want you to come back. But you call them. You call them and you offered to come back. So, yeah, no, wow, yeah, I, I appreciate that. Um, wait, who is this again? Oh, it’s, it’s Brandon with ABC Painting Company. Hopefully, they’re not cause I kept in touch with them more throughout the year. It’s Brandon with ABC Painting Company. Yeah, if you, we painted your, your, your house interior a year ago.
Uh, we offer free interior charges. I just wanna, I wanna go ahead and schedule time, make sure we touch up everything, make sure that painting projects look, looking good as new for you. Um, I, yeah, I actually think it’s, I, I think I’m OK. Wow. OK. Awesome. Well, if, if you change your mind, let me know. I’m gonna reach out to you next year. I also wanna let you know we’re running a special right now. So if, if, do you have any friends or neighbors or family, you might, we’re running this special right now, blah, blah, blah.
So, at a very minimum, you have a sales call on the phone, likely you have a sales appointment in person, uh, and you are capping at, capping it at one hour of touch-ups. They’re not gonna be mad. You’re doing touch-ups for free, and no other company in the world is doing that. I think we got time for maybe one other one. Paul has a question on meta ads. What’s the best target audience? I, I mean, if I am trying to optimize it. Sweet question, Paul. Yeah, so keep it pretty open-ended, especially with the Andromeda update.
So, so meta is, let their algorithm do their thing. So when we’re running meta ads, we don’t, we don’t, we, we don’t do a bunch of interest. We don’t do a bunch of, of targeting, um. I say, if, if you’re running meta ads yourself and you’re not ultra-experienced, make it demographic 35 and up. Make it radius targeting. So, as a painting company, keep in mind, radius is as the crow flies. So it’s not like, well, I, I drive 10 miles. If you do the 10-mile radius, you might drive 20 miles.
So as the crow flies, look at what the radius looks like. That’s more, more effective than zip, zip code targeting. Do like probably a 10-mile radius, do 35 and up. And, and just let it rip. That would be my best advice for targeting if you’re running them yourself and you haven’t done a ton of that. All right, good stuff. All right, we’re shifting gears into Thanking our sponsors and giving them an opportunity to uh to show us some stuff. Brennan, uh, I think we got Painter Growth, one of our silver sponsors.
We have a video from them. Yeah, let’s hear it. So, there are a double silver sponsor.
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Hey there, painting company owners. If you enjoyed today’s episode, make sure you go ahead and hit that subscribe button. Give us your feedback. Let us know how we did. And also if you’re interested in taking your painting business to the next level, make sure you visit the Painter Marketing Pros website at PainterMarketingPros.com to learn more about our services. You can also reach out to me directly by emailing me at Brandon@PainterMarketingPros.com and I can give you personalized advice on growing your painting business. Until next time, keep growing.
