3. Optimize Your Headlines
Your headline is one of the most important elements of your painting company website’s blog post because it is what will appear in the SERP. A good headline should be attention-grabbing and relevant to the topic of your article.
In addition to using a target keyword in your headline, you can also use numbers or power words to make your headlines more clickable. For example, instead of writing “How to Write an SEO-Friendly Blog Post,” you could write “The Ultimate Guide to Writing SEO-Friendly Blog Posts.”
Numbers and power words are a great way to make your headlines more clickable. However, it is important not to overdo it. If your headline is too long or too clickbaity it will turn people off and could result in a high bounce rate.
The best way to write an effective headline is to use the following formula:
Number or power word + target keyword + promise of what the reader will get by clicking through
For example, “5 Tips to Write Blog Posts that Rank.”
By following this formula, you can be sure that your headlines are both attention-grabbing and relevant to the topic of your article.
Keep in mind that your headline is just one part of what will appear in the SERP. In addition to your headline, Google will also display your meta description.