The painting industry comes with a lot of potential. However, you have to market yourself effectively in order to attract new customers and retain existing ones. Unfortunately, many painters make mistakes when they are attempting to complete marketing for their company. Here are a few common mistakes that are made and how you can avoid making them.
1. Having a Website That Takes Too Long to Load
One of the common mistakes that is made when marketing for a painting company is creating a website that takes too long to load. If a website isn’t up-to-date, it can take a long time to load. Potential customers do not want to sit around and wait for this to happen. If the site is slow, they will likely leave the page and find another website. Make sure that your website is constantly updated so that it doesn’t have performance issues.
2. Having a Website That is Unattractive or Hard to Navigate
According to Review42, 38% of visitors will leave a website if they find the layout to be unattractive. Having a website with an unattractive layout or a layout that is hard to navigate can be more common than you think. Always have a professional work on your layout and test it to make sure it’s attractive and functional. As you design your layout, think about the ways customers may use the site and ensure any information they need is easy to find and readily available.
3. Not Focusing on Search Engine Optimization
The last common mistake that is made when marketing for a painting company is not focusing on search engine optimization. Search engine optimization, or SEO, is important to your ranking with search engines. Examples of search engines include Google and Bing. If you do not rank well here, people may not be able to find your company. This is why SEO is so important. With the proper optimizations, you will find yourself higher in the rankings.
Overall, these were some of the common mistakes that are made when marketing for a painting company. If you are looking to market your painting company, reach out to Painter Marketing Pros today. We are ready to give you all of the tools you need.