10 Types of Marketing to Utilize for Your Painting Company

Published On: December 10, 2021

Categories: Design & Marketing

10 Types of Marketing to Utilize for Your Painting Company

There are countless ways to promote your painting company today. Traditional methods like newspapers, flyers, and mailers still exist, but with digital marketing, you’ll find more affordable and scalable options to help your painting business grow.

We’ve created a list of our top 10 marketing methods to help painting businesses promote their services. Whether you’re looking to attract new customers or keep existing customers returning, these marketing methods are sure to do the trick.

Digital Marketing

Digital marketing encompasses all forms of marketing that use digital technologies. This includes utilizing your painting website, social media outlets, online advertisements (such as AdWords or Facebook Ads), email marketing campaigns, and any other digital advertising methods you can think of. The main benefit of using digital marketing is the fact that it’s an affordable way to reach a wide range of people who are actively searching for your painting services.

Outbound Marketing

Outbound marketing is often a mix of online and offline activities. This marketing strategy may include online advertising, local newspapers or radio, billboards, television commercials, and so on. With outbound marketing, you’re attempting to reach people who will likely not be searching for your service offering online.

Inbound Marketing

Unlike outbound marketing, inbound marketing allows you to establish a strong online presence by attracting traffic from relevant searches. Inbound marketing includes not only your painting website but other forms of social media and content marketing too.

This digital marketing method is popular because it allows painting companies to attract highly targeted leads. Unlike paid online advertising, inbound marketing attracts your target audience as they are actively searching for your painting services. Not only is it cost-effective, but it is also great for establishing your painting company’s brand and boosting your ranking with search engines.

Search Engine Marketing

In order to have your painting site rank on the first page of search results, you’ll need to focus some of your efforts on Search Engine Marketing (SEM). Search engine marketing is used to drive traffic to your painting company’s website through Search Engine Optimization (SEO) and pay-per-click (PPC) advertising.

Search engine optimization is crucial in search engine marketing. It helps your painting website show up on the first page of search results for a certain topic or keyword. For example, your keywords might include “painting company near me” or “house painters.”

Pay-per-click ads allow painting businesses to pay to have their site shown at the top of a list of related search results. Utilizing services like Google Ads, painting businesses bid on keywords to have their website shown at the top of the search engine results page (SERP).

Using a blend of search engine optimization and PPC ads will help you gain more valuable traffic to your website. The higher quality your content is, the higher the search engines will rank your painting website for targeted keywords.

Social Media Marketing

Utilizing social media platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok, companies can cultivate a positive brand image by connecting with potential customers. Social media marketing is used to establish your painting company as an industry authority, promote sales or specials, gain new clients through word-of-mouth, and much more.

The recipe to social media marketing that converts is creating content that’s of value to your followers, posting consistently, and engaging with your social media followers. If you only promote your painting services on social media, you won’t see the success you’re hoping for. Consider sharing helpful tips & tricks, post compelling images and videos (like before and afters), and encourage interaction through your captions.

You can also encourage your existing customers and/or your target audience to create user-generated content (UGC). User-generated content is, as its name says, user-generated and it incentivizes people to share your painting service offering with their friends.

Do research to understand which social media platform your ideal customers are already on. Facebook, Twitter, LinkedIn, and Instagram all have different approaches for marketing strategies, so be sure to focus your efforts on where you’ll best be able to generate leads.

Content Marketing

Content marketing is one of the best ways to establish your painting business as an authority in your local service area. Content marketing entails sharing posts on social media, creating blog content, and other forms of online educational material that can be helpful to your audience.

The primary goal of content marketing is to educate your audience, gain their trust, and then eventually convert them into customers.

Content marketing is a great way to reach your target audience since you’re providing value for free. This creates brand loyalty as you become the trusted resource in your industry. The marketing content you produce should be focused on the problems and answers your ideal customers might look for.

Email Marketing

Email marketing is an effective digital marketing tool that allows you to stay in touch with your audience on a regular basis. Email marketing has a great return on investment. For every $1 spent on email marketing businesses receive an average return of $36. Now you understand why so many painting companies use email as a way to promote their painting services!

The best way to start your email marketing efforts is to collect email addresses via a lead capture form placed on your painting website. These forms may vary in size and complexity, but they are often very straightforward with fields for a person’s name and email address. The fewer fields you have, the more likely customers are to complete the form.

Create an email marketing campaign that’s sent weekly or monthly. During your email outreach, establish credibility, share helpful content, highlight your painting services, and eventually ask for the sale. Be sure to include a call-to-action at the end of each email. Calls-to-action may include checking out a specific service offering, downloading an item that was mentioned in the email, and visiting your website.

Video Marketing

From social media to painting business websites, video marketing has become part of many painting business marketing strategies. Video marketing allows people to really get to know your painting business and establish you as an authority figure in your industry online.

Businesses can use video marketing for sales, explainer videos, events, or even testimonials from existing customers. Videos don’t need to be fancy or expensive. Most smartphones can record high-quality videos, and free editing software like iMovie or Canva help you edit your footage together to create a compelling story for viewers.

Affiliate Marketing

Affiliate marketing is when a person promotes a product or service from a company and receives a commission if they convert someone to a customer.

You’ve likely seen this digital marketing strategy on social media channels with influencers, but this isn’t the only way affiliate marketing is done.

It’s not uncommon for painting companies to become affiliate partners. Find a brand or company that aligns with yours (but does not compete), and offer a commission on sales to customers they send your way.

Proximity Marketing

Proximity marketing is an emerging marketing strategy that uses mobile apps near brick-and-mortar businesses to provide coupons, deals, or discounts.

Proximity marketing uses technology like Bluetooth beacons or geofencing to determine when someone is close by, and then pushes offers to their smartphones.

Digital marketing strategies for your painting business

With so many marketing channels to explore, it can be hard to know where you should start. But don’t worry – we’re here to help! We’ve provided our top 10 types of digital marketing that will allow you and your painting company the opportunity for success in our ever-changing industry. From content marketing or video production to affiliate partnerships and SEO, there’s a strategy for every painting business out there.

Our team is ready and waiting with advice on how best to use these strategies once they’re implemented into your digital presence. Which type of marketing do you think would work best for your painting business?

Brandon Pierpont

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